Marketing Business Analyst
CurrentWrangled and analyzed marketing data to develop optimized targeting strategies for various relevant market segment groups.Modeled, analyzed, and communicated data on staff productivity, purchasing, overall health of the company, etc. to ownership in easily-understood formatsResearched and built new job descriptions for upcoming, unique roles, based on industry data, ownership sketch, and proposed usage within the company. Also participated in hiring process.Developed new, more efficient processes and policies for inputting and logging relevant data.Functioned as in-house IT, dealing with any problems with software vendors, CRM configuration, hardware issues, data logging errors, etc.