Stefania Nervi Email & Phone Number

Bergamo, It

Milano

• Scope and execute global digital transformations promoting organizational changes across several industries (energy, fashion, banking, logistics and insurance). Desifgn and lead projects such as the adoption of AI and new technologies, Introduction of New Ways of Working, Champion Programs, Turn HR Analytics into actionable.• Facilitate engaging and co-design activities with cross-functional teams and stakeholders to ensure an efficient project plan, as well as the understanding of the current company culture and the proper identification of Key Performance Indicators (KPIs) to monitor change progress.• Develop project strategies and plans, including stakeholder assessment, leadership alignment, change readiness, sponsor roadmap, resistance management, communication and learning plans with approach and content for end-user training, evaluation, and remediation actions.• Identify and foster commercial opportunities and follow up projects to secure adoption and users’ satisfaction.• Set up the Project Manager function, putting in action best practices and processes, leading the department with 6+ project manager (from junior to senior level).

Sweden

• Lead and develop the content strategy with end-to-end accountability for the IKEA Catalogue.• Combine business and strategic creative approach. Identify opportunities connecting global and local communication plans, together with consumer driven insights and emerging trends.• Introduce, define and drive a Local relevance content strategy.• Deliver content and UX for many target groups and channels (digital and physical).• Build excellent relationships and stakeholder management.• Engage 50+ markets and other functions in a constructive feedback loop, whilst promptly identifying opportunities to act on the input received.• Define and secure the appropriate talents and initiatives to achieve a high-performing team.• Ensure onboarding and anchoring of the directions and new developments. Confidently presenting to big groups and top management meetings.• Effectively tailoring presentation content and techniques to the audience.

Sweden

• Secure strong Catalogue content production in alignment to the brief creating a new editorial approach.• Establish a trusted network with 50+ markets with and internal communication process, virtual meetings and materials.• Organise global events to secure the landing of new concepts and content directions during the translation process in all the markets.• Lead several global market researches and translate the findings into new content directions.

London, United Kingdom

• Develop and lead the online strategy for the four London stores by creating, planning, aligning, co-ordinating and executing all online content.• Introduce latest best online practices to improve accessibility and UX, and new innovative use of other media.• Drive a more locally relevant communication (London vs the rest of UK&IE).• Increase internal communication efficiency with interactive content input templates.• Contribute to briefing and reviewing all stores’ external print and radio communications. Additional responsibilitiesUK & Ireland Digital communications specialist, 2014 - 2016• Develop all the 19 stores webpages, lead the IKEA positioning and achieve a stronger brand communication by:- Reviewing and aligning the current communications whilst influencing and leading all the 14 local web editors into adopting the new “London” direction (i.e. increasing adherence to brand guidelines, consistency and improved user experience).- Timely produce and deliver communication assets to be adopted by each store.- Producing training material for web editors.• Create the pilot local store pages, developing the future local store pages concept and the creation of training process and materials.

Ikea Wembley

• Brief and approval of external communications (print and radio).• Development and creation of online content and in-store communication, secure the integration of external communications.• Customer relationship marketing: manage activities to increase visitation and re-visitation. Segment, brief and approve email/direct mail strategy and content. • Support other marketing areas: market intelligence, home visits process, catalogue distribution.

Bergamo Area, Italy

• Manage and create external and internal communication, training materials and briefing of the digital content.• Plan and organise training and marketing events• Coordinate a team of 10 instructors.

Italy

• Co-ordinating DHL logistic operations within Europe.

Master’S Degree, International And Cross-Cultural Marketing

This Master’s course have explored the evolving theories that guide the development of effective cross-border marketing strategies..

Bachelor’S Degree, International Relations (Political Sciences)

Interdisciplinary knowledge of economics, law, politics, sociology and history, with a specific focus on international relations..

Secondary Education, Graphic Design, Desktop Publishing, Print And Art History.

Knowledge of design and photography in both traditional and digital media. Practical experience of desktop publishing, printing.