Stefanie Drapala
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Stefanie Drapala Email & Phone Number

Assistant Director of Marketing at New York State Bar Association
Location: Schenectady, New York, United States 9 work roles 2 schools
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Current company
New York State Bar Association
Role
Assistant Director of Marketing
Location
Schenectady, New York, United States
Company size
442 employees

Who is Stefanie Drapala? Overview

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Quick answer

Stefanie Drapala is listed as Assistant Director of Marketing at New York State Bar Association, a with 442 employees, based in Schenectady, New York, United States. AeroLeads shows a matched LinkedIn profile for Stefanie Drapala.

Stefanie Drapala previously worked as Marketing Content Manager at New York State Bar Association and Multi-Media Specialist at Spotlight Newspapers. Stefanie Drapala holds Marketing Communications And Advertising from Western New England University.

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Email format at New York State Bar Association

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New York State Bar Association

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About Stefanie Drapala

Stefanie Drapala is a Assistant Director of Marketing at New York State Bar Association. Colleagues describe her as "Stefanie and I worked alongside each other for two years at Potratz, from the SEM apprenticeship program to becoming Account Performance Managers. You couldn’t ask for a better teammate than Stef. Whether I had a technical SEM question that stumped me or was preparing for a client presentation, Stef was always there to lend a helping hand, encouraging word, or vote of confidence. Her marketing expertise is unmatched, but her team-focused attitude is truly what makes her stand out." and "I worked with Stefanie at Potratz as her digital counterpart. She was an amazing coworker and talented team member. She is great at dealing directly with clients, innovating and executing marketing strategies, and is very organized. Any client request was dealt with quickly and with clear direction. She was also in charge of training new employees and was flexible with her job responsibilities. If a client requested to see something in their account, or go over Analytics, she did so without hesitation. Having a plethora of skills, Stefanie will go far in her career journey. Best of luck!"

Current workplace

Stefanie Drapala's current company

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New York State Bar Association
New York State Bar Association
Assistant Director of Marketing
Schenectady, NY, US
Website
nysba.org
Employees
442
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9 roles

Stefanie Drapala work experience

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Multi-Media Specialist

Spotlight Newspapers

Delmar, New York, United States

- Facilitate new and manage existing print and digital advertising strategies- Design and present digital advertising strategies to prospective clients- Created and manage internal digital marketing department, SpotOnDigital - Designed digital marketing package structure and pricing- Oversee Spotlight News' online presence through Google My Business, Instagram, NextDoor and LinkedIn

May 2020 - Aug 2021

Senior Performance Manager

Potratz Partners Advertising

Schenectady, Ny

- Oversee the complete advertising campaigns for digital and traditional client load throughout North America and Canada- Identify areas of improvement for clients and create robust marketing strategies utilizing all departments of Potratz (Video, Marketing Automation, Social Media, Web Development, and Graphic Design) in conjunction with third party providers- Design and present monthly marketing meeting presentation that displays all SEM and website analytics, social media analytics, creative, proposed budget, and proposed sales events- Manage client website edits including: uploading web panels and coupons, building landing pages, editing widgets, and implementing code. Familiarity with Potratz, Dealer.com, DealerOn, Cobalt, and Naked Lime platforms.- Build training schedules for and oversee internal apprenticeship program and new department hires- Oversee implementation of new department strategies

Jul 2016 - Mar 2020

Performance Manager

Potratz Partners Advertising

Schenectady, Ny

- Oversee the complete advertising campaigns for digital SEM client load throughout North America- Identify areas of improvement for clients and create robust marketing strategies utilizing all departments of Potratz (Video, Marketing Automation, Social Media, Web Development, and Graphic Design) in conjunction with third party providers- Perform weekly Google AdWords Optimization for clients- Design and present monthly marketing meeting presentation that displays all SEM and Website analytics, Social Media analytics, creative, proposed budget, and proposed sales events- Manage client website edits including: uploading web panels and coupons, building landing pages, editing widgets, and implementing code. Familiarity with Potratz, Dealer.com, DealerOn, Cobalt, and Naked Lime platforms.

Feb 2014 - Jul 2016

Digital Performance Manager

Potratz Partners Advertising

Schenectady, Ny

-Managing search and display network campaigns for automotive clients-Creating, uploading and optimizing campaigns in Google AdWords and Bing/Yahoo-Inputing, managing and maximizing advertising budgets in Google AdWords and Bing/Yahoo-Perform analysis using Google AdWords and Google Analytics-Interact with various departments to implement campaign strategies and plans-Track time and task accomplishment details within project management software

May 2013 - Feb 2014

Cashier

Mcdonald'S Corporation

Schenectady, New York Area

- Provide timely and respectful customer service- Mentor and train new employees

Jul 2007 - May 2013

Intern

Six-Point Creative Works

Springfield, Massachusetts Area

- Worked on an on-line promotional campaign for a large hardware chain utilizing Flickr and Gmail- Conducted background research on agency clients- Updated database for editorial contact information- Attended in-house strategy meetings and several client sessions- Created Facebook and website updates for assigned clients as needed- Researched competitive sweepstake contests on Facebook

Oct 2012 - Dec 2012

Intern

Members United Corporate Fcu

Albany, New York Area

- Created a Speakers Bureau for the company- Learned how to prepare for trade shows

Jan 2009 - May 2009
Team & coworkers

Colleagues at New York State Bar Association

Other employees you can reach at nysba.org. View company contacts for 442 employees →

CC Claire Cody Miller Claire Cody Miller Colleague at New York State Bar AssociationStaten Island, New York, United States View → MM Mary Marks Mary Marks Colleague at New York State Bar AssociationNew York, United States View → CA Cecilia A. Oyediran Cecilia A. Oyediran Colleague at New York State Bar AssociationEdgewater, New Jersey, United States View → EB Eunice Bencke Eunice Bencke Colleague at New York State Bar AssociationAlbany, New York Metropolitan Area, United States View → AB Alyssa B. Colton Alyssa B. Colton Colleague at New York State Bar AssociationAlbany, New York, United States View → AW Anne White Anne White Colleague at New York State Bar AssociationAlbany, New York, United States View → HL Hannah Lupe Hannah Lupe Colleague at New York State Bar AssociationLatham, New York, United States View → EM Evidence Mc Donal Evidence Mc Donal Colleague at New York State Bar AssociationBrooklyn, New York, United States View → DS Dorothea Salvador Dorothea Salvador Colleague at New York State Bar AssociationSchenectady, New York, United States View → JR Jenna Ryan Jenna Ryan Colleague at New York State Bar AssociationAlbany, New York, United States View →
2 education records

Stefanie Drapala education

FAQ

Frequently asked questions about Stefanie Drapala

Quick answers generated from the profile data available on this page.

What company does Stefanie Drapala work for?

Stefanie Drapala works for New York State Bar Association.

What is Stefanie Drapala's role at New York State Bar Association?

Stefanie Drapala is listed as Assistant Director of Marketing at New York State Bar Association.

Where is Stefanie Drapala based?

Stefanie Drapala is based in Schenectady, New York, United States while working with New York State Bar Association.

What companies has Stefanie Drapala worked for?

Stefanie Drapala has worked for New York State Bar Association, Spotlight Newspapers, Potratz Partners Advertising, Mcdonald'S Corporation, and Six-Point Creative Works.

Who are Stefanie Drapala's colleagues at New York State Bar Association?

Stefanie Drapala's colleagues at New York State Bar Association include Claire Cody Miller, Mary Marks, Cecilia A. Oyediran, Eunice Bencke, and Alyssa B. Colton.

How can I contact Stefanie Drapala?

You can use AeroLeads to view verified contact signals for Stefanie Drapala at New York State Bar Association, including work email, phone, and LinkedIn data when available.

What schools did Stefanie Drapala attend?

Stefanie Drapala holds Marketing Communications And Advertising from Western New England University.

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