Stefanie Durant Email & Phone Number

Boston, MA, US

Columbia, MD, US

• Strategic Leadership in Product Marketing: Drive the Go-To-Market (GTM) strategy for cloud security solutions as part of the product marketing team. Oversee demand generation programs that build new business pipeline.
• Campaign Development & Execution: Lead the creation and execution of multi-channel marketing campaigns. Apply market and customer insights to refine audience segmentation and develop compelling, targeted messaging that.
• Cross-functional Collaboration: Work closely with product, sales, and field marketing teams to ensure cloud security messaging and campaigns are aligned across all channels. Develop innovative content based on market.
• Data-Driven Optimization: Analyze campaign performance regularly to generate insights that drive continuous improvements. Make data-driven recommendations to enhance campaign effectiveness and impact on pipeline and.
• Sales Enablement: Provide sales teams with tailored resources, training, and content to better position cloud security solutions. Ensure sales is fully equipped with the latest product marketing insights to effectively.
• Process Innovation & Scalability: Implement scalable, repeatable processes to streamline demand generation within product marketing. Improve efficiency and consistency across global cloud security campaigns.

Foster City, California, US

• Collaborated closely with regional sales reps to develop and execute a strategic integrated plan, ensuring alignment with quarterly revenue goals
• Transformed nuanced sales objectives into impactful Account-Based Marketing (ABM) programs tailored for target accounts, expertly guided them through the buyer's journey to optimize pipeline growth
• Forged collaborative partnerships with cross-functional teams, including Product Marketing, Creative, Alliances, Demand Generation, and Digital Channel leads, to seamlessly execute multi-channel programs such as.
• Demonstrated proficiency in navigating the marketing operations ecosystem, independently leveraging tools for effective campaign execution
• Maintained transparent communication on program status, guaranteeing timely follow-up by Account Representatives to maximize impact
• Drove mid-funnel pipeline growth through conceptualization, management, and hosting of targeted regional events

San Diego, California, US

• Accurately track, analyze, and report marketing analytics, and clearly articulate plans, progress, and marketing recommendations to the leadership team
• Manage and maintain high-quality standards within all of the produced content to reinforce the brand: presentations, collateral, videos, white papers, ebooks, etc.
• Track, manage, and follow up with all lead conversions through the sales cycle
• Overlooking the entire East regions while managing various direct reports
• Accountable for pipeline contribution and lead quality for the East regions in addition the responsibilities as a Regional Marketing Manager role

San Diego, California, US

• Build online/offline strategy partnering with sales, channel and and content/programs teams to drive leads.
• Manage prospect data and segmentation to focus on high value sectors.
• Execute integrated programs to include custom events, tradeshows, webinars, email, social media and partner marketing lead generation.
• Align extremely closely with sales directors to deliver tailored pipeline generation programs.
• Establish metrics for all demand generation programs, forecast and track pipeline generation.

San Mateo, California, US

• Plan, organize and execute an integrated marketing plan for designated regions to acquire or expand penetration into target accounts across multiple verticals, with focus on ABM and partner marketing campaigns and.
• Work closely with Sales teams in the Northeast, Southeast and South Central to develop a marketing plan and programs that support the goals of the region, as well as the goals of the company
• Track program results, measure program success and reporting metrics via sales and marketing automation systems
• Establish a regular cadence of communication with Sales, to share results and recommended follow-up actions
• Manage budget and vendors and be accountable for ROI of marketing programs
• Maintain a 90-day rolling calendar of activities for the regions, including events, webinars, marketing campaigns

San Mateo, California, US

• Collaborate with several departments within the company, including Product Marketing, Partners, Creative, Technical Consultants, Pre-Sales and Sales.
• Work with the US sales team, 25+ sales reps to develop, organize and execute various event marketing campaigns, including tradeshows, conferences, and seminars in different regions to produce new leads to the database.
• Planning, promoting and executing all virtual events for North America such as webinars and virtual roadshows
• Worked closely with the Sr. Field Marketing Manager to set part of the regional marketing plan and programs based on a global strategy, within a set time frame and allocated budget
• Managing the registration list of attendees
• Creating, managing, and updating marketing materials, including banners, gifts, tchotchkes, documents, etc.

North Sydney, NSW, AU

• Administrative tasks such as scheduling, greeting guests, making travel arrangements, maintaining calendars, preparing letters, memos, and maintaining and organizing filing systems;
• Answering phone calls and responding to requests for information;
• Office management tasks such as ordering supplies, requesting IT service and support, preparation of expense reports, proofreading, and similar tasks.

New York, New York, US

• Manage and execute all marketing campaign efforts in HubSpot; 1) organize each workflow and timeline 2) create content such as numerous landing pages, prospect emails and social posts 3) launch and analyze campaign.
• Produced a scoring system to research and qualify over 800 new prospects
• Successfully generated a database to organize all RFP answers, including a quarterly accuracy confirmation, allowing the team to respond quickly and efficiently
• Revamped the entire social media process resulting in a 40% increase in followers on Facebook, Twitter, and LinkedIn as well as tripling the amount of posts per month on Twitter over the last year
• Provide support for the sales team by conducting competitive research, analyzing the prospects’ current digital marketing efforts, qualifying prospects, and content creation, such as emails for nurturable contacts
• Assist field marketing in all efforts including, but not limited to: tradeshow planning, internal and external communications, SEO/SEM management, and social media management

Liverpool Street, England, GB

• Utilized tools such as Constant Contact, Zoominfo, Data.com and Broadlook to collect contact and company data across multiple target markets and product verticals to source new leads and grow internal prospect database.
• Performed data maintenance on marketing automation platform, Pardot, including updating, adding and cleaning segmented lists of prospects for use in marketing campaigns
• Reviewed and submitted press releases using public relations platform, Vocus
• Updated and maintained social media outlets such as Twitter, Facebook, LinkedIn and Google+ with daily marketing campaign promotions and relevant industry content

Boston, Massachusetts, US

• Contributed content and helped build followers on social media sites, such as Pinterest and Google+, to promote brand awareness
• Identified health activists across different health conditions for participation in sponsor programs through online research within different social communities such as blogs and profiles
• Took notes and created summaries for focus group discussions to promote the company online
• Created content for sponsor programs and sales presentations with Microsoft PowerPoint and Prezi
• Performed data cleaning and database management with the company’s internal program

Bachelor Of Science (B.S.), Marketing

Master Of Business Administration - Mba, Marketing