Stefanie Histed Email & Phone Number

Content design and user experience across products including credit card, home equity, and personal loan.

UX writing and content design across products to make it easier for users to access the financial services they need.

Freelance digital marketing services. Clients include: Textio (copy & content writing), Lytx (copywriting), GameApart (product launch), Better Place Forests (content writing) Scripps AMG (content writing and digital campaigns), SuitePeach (product launch), Tuff Marketing (content writing), Lundy.io (product launch), Artisanal Copy (copyediting for HID Global), PACIFIC (SEO content for travel sites like Travelocity, OYO, Lastminute), Emerald & Ivy Floral (Google Ads)I helped with everything from setting strategy, defining audience personas and messaging, copywriting, and editing. Created a lot of blog articles, email funnels, social media posts, landing pages, brochures, and Google Ads.

Writing informative and engaging content for a tech company on a mission to create safer roads. Worked with multiple business units to create some of my favorite types of assets, such as landing pages, emails, case studies, digital ads, blogs, and brochures.

Contracted to Lytx, Inc. and Surfsight for copywriting and editing.

» Marketing Content Production, Planning and Strategy: Create compelling copy for blog posts and articles, website and landing pages, emails, and press releases relevant to the various stages of a client’s marketing funnel, utilizing best practices for SEO » Digital Advertising: Create ads for social media, native ads, and Google Ads, optimize and report on campaign performance, strategize unique angles to highlight» Project Management: Assign tasks, collaborate, and manage team to deliver projects, communicate status updates and data to clients, create proposals for prospectsClients: Mighty Networks, ScrippsAMG, Marine Room/La Jolla Shores Hotel/LJ Beach & Tennis Club, PlanMember, La Jolla Kayak, Mission Driven Finance, Tides Foundation

[Votem acquired Everyone Counts in October 2018, job duties from previous position carried over. Votem then closed in February 2019]» Product Marketing: Worked with product, sales, and engineering to integrate customer feedback into roadmaps and plan future campaigns» Digital Marketing & Content Development: Developed content ideas and distribution strategy. Managed production of content for blog, website, social media, and sales collateral » Manage Website & Branding Redesign: Redesign website to incorporate best practices for SEO and usability, revitalize brand messaging (in progress when company closed)» Marketing Communications: Wrote or supervised and edited creation of press releases, targeted emails, social media posts, white papers, product brochures, and media pitches» RFP Responses: Assisted with writing and editing » Trade Show & Conference Planning: Evaluated conferences for relevance, planned messaging, coordinated equipment and marketing collateral for sales staff» Staff Morale: Defined company culture. Planned company meetings and social events

Greater San Diego Area

» Product Launch: Developed marketing plan for voter registration system launch resulting in a pipeline of $74M in less than a year.» Manage Launch & Maintenance of Blog: Develop content ideas, coordinate with writers, oversee deadlines, publish content, and promote posts on social media» Marketing Communications: Write and distribute press releases, targeted emails, social media posts, white papers, and media pitches» Trade Show & Conference Planning: Evaluate conferences for relevance, plan messaging, coordinate equipment and marketing collateral for sales staff» Staff Morale: Plan company meetings and social events

» Strategic Marketing Communications: Managed launch and maintenance of blog, created white papers, legislative communication, product positioning and messaging, obtained nationally-recognized award nominations and speaking engagements» Executive Assistant: Administrative support and strategic planning for the CEO, including scheduling meetings, travel arrangements, preparation of meeting materials, and coordinating projects between departments» Board and Investor Relations: Managed international portfolio of contacts, organized regular meetings and events, and created touch points throughout year to maintain positive relationships» Market Research: Provided strategic data for CEO to gain leverage, analyzed market trends to aid in product definition, and tracked legislation relevant to company» Office Management: Managed office relocation for 80+ employees, directed administrative staff, and controlled budgets for company events and supplies