Stefanie Samuel-Tyson Email & Phone Number

Dallas, Texas, Us

- Develop social media content for social media channels and online digital marketing. Including content management, identify target marketing, and marketing development. -Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Linked In profile, website Blog/releases, Constant Contact).-Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review-Create, curate, and manage all published content (images, video and written) to include blog entries, press releases, and correspondences. -Monitor, listen and respond to users in a “Social” way while cultivating leads and fan acquisition- Organize and coordinate philanthropic events, sponsorship, and community outreach programs- Create client, sales rep, and customer marketing publications- Assist in designing, creating, and delivering marketing programs to support the growth and expansion of company products and services.- Develops monthly marketing collateral digital publications for presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. -Web management, updates, and development for internal (Corporation [Sharepoint]) and external (Customer [Umbraco]) websites-Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.-Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. Compile reports for management showing monthly results. -Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.-Implement ongoing education to remain highly effective.-Work closely with VP of Marketing and Sales create marketing strategies to communicate internally, independent agents, and customers.

Philadelphia, Pennsylvania, Us

-Manage dining website and all social media channels for dining department to include Facebook, Twitter, and Instagram.-Engage with followers using Spredfast for social media marketing and Constant Contact for email marketing. - Created and developed social media content for channels for acquisition and retention of over 1000% of new followers to include: Facebook, Twitter, and Instagram, for our client Baylor University, Dining Services. Stimulated retail promotions and coordinated monthly themed events in the residential dining halls. Promoted seasonal and campus wide events, while showcasing employees, brands, and campus life.  Collaborate with Resident District Manager regularly to meet client needs, write marketing plans and execute marketing campaigns pertaining to Dining and Facilities. Partner with Front Line Managers, Retail Directors, Sustainability department and other team members to create and ensure marketing initiatives are executed. Develop new marketing strategies and marketing campaigns to promote existing or new locations to enhance sales and customer satisfaction. Conduct competitive analysis and market penetration study (Dining Styles Survey) to establish current state of account.  Development of new strategies and tactics for promoting existing or new locations or renovations to enhance sales and customer satisfaction Coordinate special events, promotions, marketing collateral, media interaction, public relations, etc. Develop relationship with outside vendors to obtain pricing and to ensure project completion. Execute print requirements for promotional materials to include text, layout, and design.

Philadelphia, Pennsylvania, Us

 Collaborate with Resident District Manager regularly to meet client needs, write marketing plans and execute marketing campaigns pertaining to Dining and Facilities. Partner with Front Line Managers, Retail Directors, Sustainability department and other team members to create and ensure marketing initiatives are executed. Develop new marketing strategies and marketing campaigns to promote existing or new locations to enhance sales and customer satisfaction. Conduct competitive analysis and market penetration study (Dining Styles Survey) to establish current state of account.  Development of new strategies and tactics for promoting existing or new locations or renovations to enhance sales and customer satisfaction Coordinate special events, promotions, marketing collateral, media interaction, public relations, etc. Develop relationship with outside vendors to obtain pricing and to ensure project completion. Execute print requirements for promotional materials to include text, layout, and design.

Taught Introduction to Computers, Marketing, Advertising, Employable Skills and Business Calculations through the form of lectures, demonstrations technology, field trips, and group interactions using lesson plans and online textbooks. Prepared lesson plans and learning strategies so that students can fully understand MicrosoftOffice 2010. Prepared annual business conference for over 75 students for 5 years. Attended and advised FBLA (Future Business Leaders of America) for business competitions, community service and professional development. Worked alongside department to meet accreditation standards for 2013. Presented for island wide teacher conferences and seminars with over 100 attendees. Attended numerous professional development workshops to include Customer Service, Chamber of Commerce, Department of Tourism and University of the Virgin Islands Writing and Business Professionals Conferences.

Master’S Degree, Education

Bachelor'S Degree, Business, Management, Marketing