Stefanie Stephens Email & Phone Number

Atlanta, Georgia

Atlanta, Georgia

• Manage the rapidly growing Cricket Wireless account, with a specific focus on music and live entertainment sponsorships.
• Develop go to market strategy to drive brand and business forward in competitive marketplace.
• Responsible for budget management, creative concepting, media planning, providing competitive analysis, contract negotiations and talent relations.
• Handle day-to-day management of current programs inclusive of sponsorship, marketing, event activation, creative services, advertising, analytics, social media and public relations.
• Manage relationships on behalf of client with music and entertainment properties to develop promotional, advertising and experiential event concepts achieving 700%+ ROI year over year.

Greater Atlanta Area

• Responsible for developing, leading and executing brand marketing strategies.
• Collaborate daily and build strong partnerships with creative teams and be well-versed in the production process to ensure the development of cohesive marketing and branding campaigns.
• Provide creative utilization of experiential marketing to generate fan excitement and brand loyalty.
• Strategize and manage results driven marketing campaigns generating $35 million in sales on average, year over year.
• Effectively set and manage budget of $10 million per year, including media buying, creative development, production, promotions and direct marketing tactics.
• Strong communication tactics in allying both internal and external stakeholders to achieve a common goal.

Austin, Texas Area

• Utilization of research and analytical knowledge to develop marketing campaigns, based on market and industry trends.
• Negotiate and oversee traditional and new media buys resulting in increased added value and promotional support.

Greater Atlanta Area

• Proven collaborator across internal departments to achieve common goals in areas of sponsorship, fan experience, community development and sales results.