• Manage the rapidly growing Cricket Wireless account, with a specific focus on music and live entertainment sponsorships.• Develop go to market strategy to drive brand and business forward in competitive marketplace. • Responsible for budget management, creative concepting, media planning, providing competitive analysis, contract negotiations and talent relations. • Handle day-to-day management of current programs inclusive of sponsorship, marketing, event activation, creative services, advertising, analytics, social media and public relations. • Manage relationships on behalf of client with music and entertainment properties to develop promotional, advertising and experiential event concepts achieving 700%+ ROI year over year.

• Responsible for developing, leading and executing brand marketing strategies.• Collaborate daily and build strong partnerships with creative teams and be well-versed in the production process to ensure the development of cohesive marketing and branding campaigns. • Provide creative utilization of experiential marketing to generate fan excitement and brand loyalty. • Strategize and manage results driven marketing campaigns generating $35 million in sales on average, year over year. • Effectively set and manage budget of $10 million per year, including media buying, creative development, production, promotions and direct marketing tactics. • Strong communication tactics in allying both internal and external stakeholders to achieve a common goal.• Managed multiple agencies to achieve scope of work and deliver timely budget conscious results. • Generate additional revenues and sales volume, utilizing strong understanding of dynamic pricing model. • Execute marketing campaigns across North American markets, exceeding sales goals year over year.

• Utilization of research and analytical knowledge to develop marketing campaigns, based on market and industry trends. • Negotiate and oversee traditional and new media buys resulting in increased added value and promotional support.

• Proven collaborator across internal departments to achieve common goals in areas of sponsorship, fan experience, community development and sales results.