• Spearhead business operations, utilizing data analytics (Tableau) to assess sales, performance metrics, and client acquisition trends, optimizing growth strategies.• Manage relationships with over 265 veterinary clinics, enhancing service integration and client satisfaction.• Develop and execute marketing strategies to increase brand awareness, build referral networks, and expand client base.• Forecast expenses and adjust strategies to maintain profitability and support sustainable growth.• Collaborate cross-functionally to resolve service issues and improve client retention.

• Directed operations of the academy, analyzing financial performance and key business metrics to drive growth.• Developed and implemented data-driven pricing strategies and service offerings, optimizing offerings based on customer demand and financial data.• Spearheaded marketing campaigns, increasing brand visibility and expanding the customer base.• Tailored training programs to client needs, ensuring high customer satisfaction and retention.• Led community outreach initiatives, using performance data to evaluate and improve engagement efforts.

• Led data-driven marketing initiatives using tools like Google Analytics to track campaign performance and drive client acquisition.• Managed social media presence and created engaging content to enhance customer interactions and improve brand loyalty.• Served on Leadership Board - collaborating with senior leadership to optimize operational efficiency, using performance metrics to streamline business processes.• Analyzed client data to improve scheduling, patient management, and service delivery, enhancing overall customer satisfaction and retention.

• Worked to assess and manage performance digital marketing channels including search, re-targeting, social, email; resulting in an increase in leads generated by over 100 per week as a direct result of my work.• Conducted market research and competitive intelligence gathering.• Research positioning of the brand impacting B2B and B2C customers.• Implemented Facebook and YouTube video targeting resulting in view rates as low as five cents for 2-minute videos.• Collaborated to develop go-to market strategy to scale into new geographic markets.• Worked with Google AdWords, Facebook Ad manager, LinkedIn Ad Network, AdRoll re-targeting as well as Google Analytics to transform anonymous web visitors into actionable leads.• Implemented and assisted in customizing email marketing campaigns, brochures, directly developing ad creative and messaging in Photoshop.• Organized projects using Kanban scheduling project management for lean, just-in-time project planning achieving improved efficiency.

• Managed a team of up to 100 employees, optimizing performance through data-driven strategies to enhance productivity and ensure compliance with safety protocols.• Led disaster response efforts, assessing damage and allocating resources to improve efficiency and safety.• Developed and nurtured strategic partnerships with government agencies to improve emergency management initiatives.• Conducted operational analyses to identify inefficiencies and implemented cost-saving measures, reporting findings to senior leadership.