Stefani Sanchez Email & Phone Number

San Francisco, CA, US

Ottawa, ON, CA

Toronto, ON, CA

• Owned end-to-end marketing automation implementation, led team to launch automated push notifications & trigger emails, and supported release of new mobile application. Provided project management and phased migration.
• Evaluated existing manual budgeting and financial tracking systems and provided recommendations for a fully automated migration and process improvements to reduce bottlenecks.
• Appraised design and creative vendor landscape, defined areas for improvement, and provided negotiation recommendations to reduce overall spend, increase ROI, and improve overall agency relations.
• Collaborated on the establishment of a new service offering for Environmental, Social, and Governance (ESG) focusing on the use of technology to track sustainability metrics.

Austin, Texas, US

• Developed and managed Demand Gen and Marketing analytics and dashboards and established KPI's
• Administered marketing automation platform, CRM database, and integrations
• Owned data mapping and integrity, evaluate and standardize fields in Salesforce, Pardot, and integrated platforms
• Established and maintained marketing privacy practices and partnered with Legal department to provide training and documentation
• Managed Sales Development Representative team and contractors for ABM outbounding
• Standardized marketing processes, developed documentation, and provided training on best practices

New York, New York, US

• Owned marketing technology stack, including assessment and integration of new platforms, creation of digital assets, and execution of all marketing campaigns.
• Established and maintained marketing privacy practices and ensured marketing's compliance with global regulations including GDPR and CCPA.
• Identified and repaired integration errors through cross-functional collaboration, resulting in the recovery of valuable leads
• Streamlined and standardized campaign launch through development, distribution, and training of marketing asset briefs, campaign processes, and project management practices.
• Established ticketing system for marketing operations, digital, and creative to reduce last minute requests, increase visibility of marketing projects in queue, and provide SLA tracking.

Toronto, ON, CA

• Analyzed campaign effectiveness and provided actionable insights to marketing teams
• Spearheaded integration of underutilized and new technologies and developed best practices for optimized performance
• Partnered with general counsel and marketing technology team to ensure compliance with new and varying global data privacy legislation without sacrificing large data populations
• Standardized processes and developed best practices to develop marketing on-boarding documents
• Transformed project management through implementing new software and aligned cross-functional marketing teams
• Standardized processes and developed best practices to enhance marketing on-boarding documentation

Mountain View, CA, US

• Provided technical support for setup process of new Google Workspace accounts and optimized accounts
• Developed and led the execution of global expansion training plan for 40 new team members on technical and sales processes across five countries, including Salesforce best practices
• Automated daily personalized email marketing outreach and generated Salesforce reports for conversion rate tracking
• Researched, created, and maintained an international domain host database and established best practices for editing including editing HTML, DNS, and metatags
• Evaluated and proposed new technologies, including product demoing and screen share solutions

• Planned and implemented end-to-end private events annually for 300 members and guests, including contract negotiation, budget management, promotion and registration, and on-site execution.
• Managed marketing for all events, including direct mail communications and print advertisements. Created content and graphic design for all promotional materials, collateral, and signage.
• Managed 16 direct reports and fostered their development through regular training sessions and team building activities.

Postgraduate Certificate In International Business Practice

Bachelor Of Science (Bs), Management, Minor In Psychology