• Conceiving, developing and executing multi-channel digital marketing assets and communication solutions for major companies — both on brand, product and corporate.
• Leading a multi-disciplinary operational digital area with management and coordination of related marcomm activities and creative development.
• Supporting and partnering with key internal functions globally, various stakeholders and/or 3rd-party partners to achieve goals and objectives.

• Conceived, realized and managed complex digital marketing and communication projects for main Lottomatica Group brands, including the corporate and services division.• Managed and coordinated a vertical team and all activities regarding creative activities and design communication efforts — e.g. websites, online adv, mobile, social, email marketing, and more...
• Closely partnered with key functions and depts — both internally and externally — to define and implement strategies and digital plans to achieve goals and objectives such as identity, awareness, traffic, lead generation, customer relationships, and more...

• Translated brands needs and marketing requirements into effective creative solutions and communication projects spanning all digital media for main Agency's customers.• Led and coordinated a creative communication team, external resources and/or other specialists to define and implement digital marketing and communication strategies, communicate concepts, web design solutions, online campaigns, and more... ensuring quality, innovation and timing.

• Coordinated a small marketing and communication production team throughout the execution of several customer-focused interactive and ATL/BTL assets.• Managed multiple schedules, marketing and communication activities and deliverables.• Accountable for all creative aspects and operations.

Art direction activities and responsibilities for concepting, developing and executiing mixed interactive media solutions, print materials and editorial assets.