Lean Marketing-as-a-Service is the new smart approach to marketing strategy and mar-tech I offer to my Clients, in order to rapidly implement and scale digital opportunities for selling products in a global mobile-first Market. Lean means “efficient and result-oriented” while as-a-Service stands for “what needed, when needed”.I always start from the definition of business strategy and competitive positioning, as these are the foundations of a well planned and executed marketing strategy. Digital technologies are my tools and “weapons” ranging from web and mobile apps to marketing B2B platforms and LinkedIn, with an omni-channel perspective of the customer experience.How do I breakdown my professional profile?- Customer-oriented: my clients requirements, needs, hopes are what guides all my projects and the process of defining the right digital marketing solutions.- Objective-focused: delivering what promised is the mantra in all projects.- Mobile-first: no mobile, no party (let’s say, I do not only mean mobile apps).- Team worker and (if requested) leader: my client’s team is the team I work for and with, giving the best suggestions I can to achieve the results.- Project management “compliant”: scope and charter should be done, no other way to proceed. But, let’s keep an “agile” approach (...sometimes Trello can be more effective than other complex PM platforms).My specialties: - digital marketing: strategy definition (plan) and execution through web and mobile apps, LinkedIn, B2B marketing platforms and email marketing campaigns;- market and business analysis: competition map, trends and opportunities analysis;- strategic and commercial presentations: Company profile and offering, using traditional and dynamic presentation tools.- business planning: traction, team&actions, budgeting;Background in economics and e-business processes analysis.