Steffanie Blanco Email & Phone Number

• Assists the Growth Marketing team in tracking data requests, analyzing campaign performance, and coordinating with cross-functional stakeholders.
• Contributes to CRM initiatives by implementing and managing monthly campaigns, and tracking performance metrics.
• Engages in grassroots research to understand customer needs and preferences, informing the development of targeted marketing initiatives.

• Developed a cohesive brand identity and produced lifestyle and university-related content that appealed to young adult audiences across the world
• Collaborated with both local and international companies for campaigns such as Notion, Wondershare Filmora, Aura, MOFT, and Universe
• Utilized my organization and internship experience to market my channel, garnering over 28,000 subscribers and 1,000,000 views as of writing

• Assisted the team in creating Public Relations campaigns for top-name brands in the Philippines and internationally.
• Conducted market research and competitive analysis to inform PR campaigns and client messaging.
• Monitored media coverage and created reports to evaluate the impact of PR efforts and identify areas for improvement.
• Worked on client accounts such as Jollibee Food Corporation, Chowking, Avon, Canva, and Ninja Van, among others.

• Assisted in creating and executing digital marketing campaigns to increase online and in-store sales.
• Managed and grew social media accounts, optimizing content for various platforms to maximize reach and engagement.
• Completed content calendars, scheduled lifestyle photoshoots, and attended partnership events in assistance of Pizza Hut Philippines' digital marketing endeavors
• My efforts at Pizza Hut boosted organic content reach by 10% (13M+) and Instagram reach by 30% (700K+). Posting frequency on Facebook and Instagram also rose 30%.

• Assumed the role and responsibilities of the President when unavailable.
• Developed systems, projects, and efforts within the organization to increase membership involvement and facilitate information dissemination among its members.
• Oversaw the project management and project operations of the organization
• Ensured that each department's Code of Internal Procedures (CIPs) is functional and effective.

• Spearheaded the organization's Workshops project, a series of talks and workshops from top-industry names with varied topics ranging from graphic design to digital marketing.
• Acquired partnerships with leading industry names such as Simmer Studios and Sunnies Studios
• Garnered over 150 participants during the event proper

• Collaborated with the marketing team to develop content for various channels, including social media, blog posts, and email newsletters.
• Helped maintain and update the firm's website content to ensure it is current and aligns with marketing strategies.
• Handled scheduled posting, content calendars, and copywriting for clients.

• Spearheaded the organization's Ad Camp project, a two-phase marketing and advertising case competition that aims to expose students to real-life situations and hone their skills in critical problem-solving.

Philippines

• Assisted the Vice President for Externals and AD EXPO Sponsorship Heads in contacting potential sponsors and partnerships for Ad Expo, an online event that showcases today's biggest digital advertisement agencies.

• Assisted the Vice President for Externals and Orange Rush Partnerships Head in obtaining partner elementary schools for Orange Rush, a two-day event that focuses on giving back to the community by enhancing their.

• Aided the Vice President for Human Resources in planning, executing, and evaluating Human Resources initiatives for the organization.
• Oversaw the initiatives spearheaded by the batch and block representatives.
• Trained the batch and block representatives in member relations.

• Acted as a liaison between ACOMM and my block by disseminating information about the organization and the Communication department.
• Assisted the Vice President in Human Resources, HR associates, and batch representatives in creating HR bonding efforts for the organization.

Ab Communications, Public Relations/Image Management

3.69/4.00 QPI (Cum Laude)

Accountancy, Business, And Management, Business Administration And Management, General

Studied Accounting, Business, and Management at De La Salle University-Manila Campus. For my capstone project, my team jumpstarted a.