Steffanie Blanco Email & Phone Number

• Assists the Growth Marketing team in tracking data requests, analyzing campaign performance, and coordinating with cross-functional stakeholders.• Contributes to CRM initiatives by implementing and managing monthly campaigns, and tracking performance metrics.• Engages in grassroots research to understand customer needs and preferences, informing the development of targeted marketing initiatives.

• Developed a cohesive brand identity and produced lifestyle and university-related content that appealed to young adult audiences across the world• Collaborated with both local and international companies for campaigns such as Notion, Wondershare Filmora, Aura, MOFT, and Universe• Utilized my organization and internship experience to market my channel, garnering over 28,000 subscribers and 1,000,000 views as of writing

• Assisted the team in creating Public Relations campaigns for top-name brands in the Philippines and internationally.• Conducted market research and competitive analysis to inform PR campaigns and client messaging.• Monitored media coverage and created reports to evaluate the impact of PR efforts and identify areas for improvement.• Worked on client accounts such as Jollibee Food Corporation, Chowking, Avon, Canva, and Ninja Van, among others.

• Assisted in creating and executing digital marketing campaigns to increase online and in-store sales.• Managed and grew social media accounts, optimizing content for various platforms to maximize reach and engagement.• Completed content calendars, scheduled lifestyle photoshoots, and attended partnership events in assistance of Pizza Hut Philippines' digital marketing endeavors• My efforts at Pizza Hut boosted organic content reach by 10% (13M+) and Instagram reach by 30% (700K+). Posting frequency on Facebook and Instagram also rose 30%.

• Assumed the role and responsibilities of the President when unavailable.• Developed systems, projects, and efforts within the organization to increase membership involvement and facilitate information dissemination among its members.• Oversaw the project management and project operations of the organization• Ensured that each department's Code of Internal Procedures (CIPs) is functional and effective.

• Spearheaded the organization's Workshops project, a series of talks and workshops from top-industry names with varied topics ranging from graphic design to digital marketing.• Acquired partnerships with leading industry names such as Simmer Studios and Sunnies Studios• Garnered over 150 participants during the event proper

• Collaborated with the marketing team to develop content for various channels, including social media, blog posts, and email newsletters.• Helped maintain and update the firm's website content to ensure it is current and aligns with marketing strategies.• Handled scheduled posting, content calendars, and copywriting for clients.

• Spearheaded the organization's Ad Camp project, a two-phase marketing and advertising case competition that aims to expose students to real-life situations and hone their skills in critical problem-solving.

Philippines

• Assisted the Vice President for Externals and AD EXPO Sponsorship Heads in contacting potential sponsors and partnerships for Ad Expo , an online event that showcases today's biggest digital advertisement agencies.

• Assisted the Vice President for Externals and Orange Rush Partnerships Head in obtaining partner elementary schools for Orange Rush, a two-day event that focuses on giving back to the community by enhancing their creative skills and techniques.

• Aided the Vice President for Human Resources in planning, executing, and evaluating Human Resources initiatives for the organization.• Oversaw the initiatives spearheaded by the batch and block representatives.• Trained the batch and block representatives in member relations.

• Acted as a liaison between ACOMM and my block by disseminating information about the organization and the Communication department. • Assisted the Vice President in Human Resources, HR associates, and batch representatives in creating HR bonding efforts for the organization.

Ab Communications, Public Relations/Image Management

3.69/4.00 QPI (Cum Laude)

Accountancy, Business, And Management, Business Administration And Management, General

Studied Accounting, Business, and Management at De La Salle University-Manila Campus. For my capstone project, my team jumpstarted.