Steffany Ben Email & Phone Number

Dorado, Pr

Distrito Nacional, Dominican Republic

Paid Media Optimization Specialist Sr- Strategically execute, monitor and optimize diverse digital campaigns to drive measurable results.- Conducts campaign audits, ensuring efficient onboarding, structuring, targeting, and optimization.- Apply industry best practices to enhance campaign performance.- Proactively identify and propose recommendations based on performance that aligns with client goals/KPIs.- Oversee budget allocations, optimizing spend across campaigns for optimal efficiency and impact.- Generate detailed client reports, providing both regular updates and in-depth ad hoc analyses.- Extract actionable insights from data sets to inform strategy adjustments and drive improvements.Platforms:- Facebook e Instagram (Ads Manager)- Tik Tok (Ads Manager)- Snapchat (Ads Manager)- Twitter (Ads Manager)- Linkedin (Ads Manager)- Pinterest (Ads Manager)- Google Adwords (Display Banners, Search, Youtube)- Bing Search Ads - Display & Video 360- Search Ads 360- Campaign Manager- Google Analytics- Looker Studio

Santo Domingo, Distrito Nacional, Dominican Republic

- Responsible for planning and direct purchasing, measuring, and optimizing various campaigns on digital platforms.- Digital Media Planning and Local Digital Media alocation.- Monthly Reporting of Metrics and optimizations carried out on the platforms.- Monitoring purchases on Local Digital Media (Digital newspapers and Retailers). Platforms:- Facebook e Instagram (Ads Manager)- Google Adwords (Display Banners, Search, Youtube)- Display & Video360- Search360- Campaign Manager- Sizmek- Audio Ad- MediaMath - Teads- Waze - Twitter Ads- Linkedin Ads

República Dominicana

Responsible for achieving results among the top 10 and top 5 for two Nestlé brands over other countries in Search and YouTube campaigns, thanks to continuous optimizations and improvements.- Tracking of Creative Material and its functionality across various platforms- Monthly Reporting of Metrics and optimizations performed on the platforms.- Monitoring of purchases in Local Digital Media (Digital newspapers)In charge of direct purchasing, measuring, and optimizing various campaigns on digital platforms, such as:- Facebook e Instagram (Ads Manager)- Google Adwords (Display Banners, Search, Youtube)- Display & Video360- Search360- Sizmek (Programmatic)- Audio Ad- MediaMath - JustMob

- Responsible for planning and direct purchasing, measuring, and optimizing various campaigns on digital platforms.- Digital Media Planning and Local Digital Media alocation.- Monthly Reporting of Metrics and optimizations carried out on the platforms.- Monitoring purchases on Local Digital Media (Digital newspapers and Retailers). In charge of direct purchasing, measuring, and optimizing various campaigns on digital platforms, such as:- Facebook e Instagram (Ads Manager)- Google Adwords- Display & Video360- Search360- Sizmek (Programmatic)- Snapchat - Waze- Spotify

Responsible for creating client content, managing social media, and overseeing creative content management.- Creation of monthly content calendars.- Development and creation of visual content strategies and copywriting.- Monitoring of creativity and content material (in conjunction with the Creativity department)- Posting content on different social networks- Management, monitoring, and tracking of users through social networks.- Reporting, evaluation, and improvement of results.

- Creation of Social Networks, development and creation of content, management of networks and community, development of communication and marketing strategies for the Project-Movie "El Marco de la Cara."