Brand Institute (BI) is the global leader in brand name development. Our portfolio of services includes name development, brand strategy/architecture, market research, regulatory support and visual identity solutions. We have 20 offices strategically located around the world to provide our valued clients with attentive and responsive service delivered by highly accredited professionals. Whether your product is new to market or an extension of an existing brand, Brand Institute offers tailored, cutting-edge naming and brand identity solutions.While Brand Institute is largely known for naming drugs, our expertise extends well beyond the pharmaceutical space. We have over 28 years of experience naming products and services for healthcare, consumer goods, industrial, financial, and technology companies. In fact, we’ve named many of those companies too, with over 150 successful corporate identity projects in our history. We have a client list of over 1,000 companies and a portfolio of over 5,000 brands, more than all of our competitors combined. We believe our success can be attributed to our people and our proven process.Visit our website at www.brandinstitute.com or feel free to contact me at slorenz@brandinstitute.com for more information.Steffen Lorenz's Specialties Include:ATC Code • Brand Architecture • Brand Strategy • CBER/CDER/POCA/LASA Screening • Biosimilar Name Development • Class Name Development • Clinical Trial Name Development • Concept Testing • Consumer/CPG/B2B Naming • Corporate Identity Development • Corporate Marketing / Branding • Name Domain Registration • Drug Naming/Name Development • Dual Brand Name Development • FDA/EMA/HC/MHLW/ANVISA/MFDS/MHRA/FSSH/CDSCO/CNMPA Brand Name Development/Approvals • INN/USAN/AMA/WHO Name Development • Line Extension Development • Linguistic Screening • Logo Development • Logo Testing • Market Research • Medical Device Name Development • New Product Naming • New Product Planning • OTC Name Development • Program Name Development • Regulatory Strategy • Regulatory Submissions/Approvals • Safety Research • Service Name Development • Technology Name Development • Trademark Screening • Verbal/Visual IdentityExperienced President with a demonstrated history of working in the life science industry as well as marketing and advertising industry. Skilled in Marketing Management, Business Planning, Medical Devices, Sales, and Sales Management. Strong business development professional with proven ability to create and implement new strategies for sustainable growth.