What do sports, the digital world, and communication have in common?Throughout my journey, marked by diverse experiences in various sectors and roles (as an employee and a freelancer), I have often asked myself this question, as these three realms represent both my passions and the main stages of my professional path.The answer I've come to is that at the center of all these aspects are people and the promotion not only of themselves but also of their values. Cohesion and creating a team spirit are the keys to overcoming the challenges of this increasingly interconnected world. With others and for others.Personally, what I strive to convey in my work in communication is precisely this: thinking first and foremost about people, trying to put myself as much as possible in the shoes of those I need to reach in communication campaigns, and working as a team to deliver the message in the most effective way possible.In this sense, my greatest quality is being terribly "an average person," the one who doesn't read emails, gets bored easily, and has a low attention span for all institutional communications. In other words, I am the best beta tester of myself!