Managed sales team to consistently achieve growth and hit sales targets. Supplied direction, guidance, coaching and mentoring to ensure successful performance of sales team. Planned and directed staffing, training, and performance evaluations to develop sales initiatives. Analyzed market trends, competitive activities, customer needs and industry dynamics to develop effective strategies for growth. Created budgets, monitored expenses, and tracked performance against established targets. Developed strong relationships with referral partners to build loyalty and increase repeat business. Built a high-performing sales organization by recruiting top talent, training staff, setting goals, and providing incentives for success.

Contacted key referral sources to develop strong business relationships and networks. Created and implemented strategies to capture new markets and expand customer base. Collaborated with cross-functional teams to generate innovative solutions for customers’ needs. Used consultative sales strategies to effectively overcome client objections and maximize sales activity. Generated leads and found opportunities for business growth. Trained new employees on Aveanna and strong sales techniques.

Cultivate and maintain a positive working relationship with current and potential referral sources. Provide leadership in strategic planning including identifying opportunities for additional growth as well as opportunities for additional services to address customer needs. Continuously conduct market assessments and assists in developing a comprehensive marketing plan designed to meet and exceed growth goals. Educate the community on the appropriateness of home care. Represent the Recover Health brand using the mission in every interaction.

Planning, implementation and follow-up for all special events and annual receptions. Coordinate event logistics, publicity, including public relations, advertising and collateral material design, production and distribution. Responsible for the development and fulfillment of the events and marketing budgets. Responsible for silent auction, prize and in-kind donation solicitations for each event. Develop and maintain event, donor and volunteer databases (Raisers Edge, RenWeb, Maestro, BidPal). Manage all aspects of volunteer committees and volunteer coordination, including but not limited to; staffing, recruitment, supervision, training and acknowledgement. Cultivate and expand sponsorship development and fulfillment. Annually develop and implement marketing and communication plans and materials for Catholic Education Winona. Write, submit and follow-up to ensure placement on press releases and stories to established contacts with local media. Creation of marketing materials for advancement, admissions, international admissions, school programs and activities, alumni relations and events, school events, booster clubs, athletics and activities. Maintenance and daily updating of web page, keeping a consistent look and feel throughout. Working with a cross-departmental team to maintain and develop the master content calendar. Social media management. Content writing, copy editing and proofreading for internal and external audiences. Participate in CEW committees. Work with local and international admissions to increase visibility and enrollment of Cotter.

Work as a communication link between home care and hospice programs to key referral sources in nursing homes, clinics, assisted livings and hospitals. Meet with key people to provide program education. Consult with discharge planners to understand their needs, explain the programs, assess home care and hospice appropriateness and help with patient transition. Assure customer satisfaction and develop marketing plans and fundraising activities.