Natalie Stein Email & Phone Number

Lund, Sweden & Copenhagen, Denmark

• Analyze point of sale data within the IT & Telecom industries in the Nordics • Draw insights about everything from top-level market trends to the development of specific product features or price segments in Sweden, Denmark, Norway & Finland• Use data to answer the business questions of clients and retailers with the goal of providing actionable insights and data-driven recommendations• Prepare & present PowerPoint presentations to clearly communicate market insights• Deliver ad-hoc analyses and reports based on client or retailer business questions• Ensure quality of data and methodology results in trustworthy and unbiased market research• Main working languages: Swedish, English, Danish

Copenhagen Area, Capital Region, Denmark

• Responsible for driving overall top line growth across all offline (TV, PR) and online channels in Switzerland with 8-digit yearly budget (DKK)• Analyzed consumer and performance data from Google Analytics and in Tableau on a daily basis to identify and implement actionable market insights• Involved in planning and developing 3 TV commercials in Swiss German, including selecting a voice, writing the scripts and overseeing the recordings• Involved in selecting a PR Agency and in weekly collaboration with the agency as the spokesperson for Switzerland• Contributed to brainstorming and planning local content for the DACH region with a focus on generating SEO value• Launched e-mail marketing (newsletter) and Campanja bid management system for Swiss market• Managed all online activities described in „Online Marketing Manager – English-speaking markets“ below, for the Swiss market, focusing on the German-speaking region, while also managing and expanding activities in the French- and Italian-speaking regions• Main working languages: German, English and Swedish

Copenhagen Area, Capital Region, Denmark

• Responsible for driving overall top line growth across all online channels (Direct, Search Engine Marketing (SEM)/Search Engine Advertising (SEA), Search Engine Optimization (SEO), App, Mobile, Affiliate, Social, Display, Content, Remarketing) in Canada and Australia with 7-digit yearly budget (DKK)• Planned, created & managed ROI-based Google & Bing Search & Display PPC campaigns on PC, Tablet & Mobile through extensive use of AdWords Editor, Bing Editor and Excel• Implemented and monitored Campanja bid management system for Google Search campaigns• Identified target audience and implemented Remarketing strategy on Search, Display and social networks• Maintained social media presence with Facebook organic and paid campaigns using Facebook Business Manager, SocialMoov, Adphorous and Falcon Social, to increase brand awareness in North America• Conducted extensive A/B testing for Google & Facebook paid campaigns in order to optimize conversions and ROI• Measured and reported performance on daily and monthly basis of all digital marketing campaigns, and assessed performance against goals (ROI, KPIs and growth targets)• Monitored Google Analytics Premium and Tableau dashboards to identify trends and insights, and optimize spend and performance using data-driven thinking• Promoted App by creating and managing paid campaigns in AdWords and on Facebook• Launched inspirational blog on Canadian domain and localized content on US & Canadian sites in order to gain SEO value• Main working languages: English and Swedish

Zug, Switzerland

• Managed local & global Accounting of 4 companies in Luxembourg and Switzerland using SAP and Excel• Analyzed accounts for deviations and to prepare reports• Ensured completion of monthly, quarterly and yearly Closings according to SOX Standards• Closely involved with the opening and establishment of the office in Switzerland• Completed two-year Global Trainee Program, including one month management and intercultural training in Argentina• Worked closely with Argentina, including working 2 months in Buenos Aires

• Instructed classes of 10-15 high school students in SAT Writing, Math and Critical Reading• Maintained focus and pace of classes in order to guarantee higher scores for students of various levels• Conducted individual tutoring sessions for international students, mainly from Central and South America

• Selected out of 120+ students for a group of 40 to aid 10 students each year in their academic paths and in college life• Educated students about social networking in order to create a video about Facebook during Orientation• Facilitated group in completing Marketing project for non-profit, Department of Children and Families, State of Florida

• Worked on team that conducted on-site examinations to assess credit risk of Los Angeles and New York branches• Researched economic factors, previous creditworthiness and management to create profiles of branches• Analyzed financial statements of borrowers to report on profit drivers, earnings and cash flow

Master Of Arts (M.A.), Marketing, Services & Communication Management

Activities and Societies: Member Oikos students for sustainable economics & management, participant in Oikos Conference „Sustainable.

Study Abroad

Focus: International Marketing & Market Research

Bachelor Of Business Administration, Finance, Marketing

Activities and Societies: Alpha Delta Pi, International Education & Exchange Programs, School of Business Peer Counseling, Golden Key.

Study Abroad

Focus: Chinese Language & Philosophies