Natalie Stein Email & Phone Number

Lund, Sweden & Copenhagen, Denmark

• Analyze point of sale data within the IT & Telecom industries in the Nordics
• Draw insights about everything from top-level market trends to the development of specific product features or price segments in Sweden, Denmark, Norway & Finland
• Use data to answer the business questions of clients and retailers with the goal of providing actionable insights and data-driven recommendations
• Prepare & present PowerPoint presentations to clearly communicate market insights
• Deliver ad-hoc analyses and reports based on client or retailer business questions
• Ensure quality of data and methodology results in trustworthy and unbiased market research

Copenhagen Area, Capital Region, Denmark

• Responsible for driving overall top line growth across all offline (TV, PR) and online channels in Switzerland with 8-digit yearly budget (DKK)
• Analyzed consumer and performance data from Google Analytics and in Tableau on a daily basis to identify and implement actionable market insights
• Involved in planning and developing 3 TV commercials in Swiss German, including selecting a voice, writing the scripts and overseeing the recordings
• Involved in selecting a PR Agency and in weekly collaboration with the agency as the spokesperson for Switzerland
• Contributed to brainstorming and planning local content for the DACH region with a focus on generating SEO value
• Launched e-mail marketing (newsletter) and Campanja bid management system for Swiss market

Copenhagen Area, Capital Region, Denmark

• Responsible for driving overall top line growth across all online channels (Direct, Search Engine Marketing (SEM)/Search Engine Advertising (SEA), Search Engine Optimization (SEO), App, Mobile, Affiliate, Social.
• Planned, created & managed ROI-based Google & Bing Search & Display PPC campaigns on PC, Tablet & Mobile through extensive use of AdWords Editor, Bing Editor and Excel
• Implemented and monitored Campanja bid management system for Google Search campaigns
• Identified target audience and implemented Remarketing strategy on Search, Display and social networks
• Maintained social media presence with Facebook organic and paid campaigns using Facebook Business Manager, SocialMoov, Adphorous and Falcon Social, to increase brand awareness in North America
• Conducted extensive A/B testing for Google & Facebook paid campaigns in order to optimize conversions and ROI

Zug, Switzerland

• Managed local & global Accounting of 4 companies in Luxembourg and Switzerland using SAP and Excel
• Analyzed accounts for deviations and to prepare reports
• Ensured completion of monthly, quarterly and yearly Closings according to SOX Standards
• Closely involved with the opening and establishment of the office in Switzerland
• Completed two-year Global Trainee Program, including one month management and intercultural training in Argentina
• Worked closely with Argentina, including working 2 months in Buenos Aires

• Instructed classes of 10-15 high school students in SAT Writing, Math and Critical Reading
• Maintained focus and pace of classes in order to guarantee higher scores for students of various levels
• Conducted individual tutoring sessions for international students, mainly from Central and South America

• Selected out of 120+ students for a group of 40 to aid 10 students each year in their academic paths and in college life
• Educated students about social networking in order to create a video about Facebook during Orientation
• Facilitated group in completing Marketing project for non-profit, Department of Children and Families, State of Florida

• Worked on team that conducted on-site examinations to assess credit risk of Los Angeles and New York branches
• Researched economic factors, previous creditworthiness and management to create profiles of branches
• Analyzed financial statements of borrowers to report on profit drivers, earnings and cash flow

Master Of Arts (M.A.), Marketing, Services & Communication Management

Activities and Societies: Member Oikos students for sustainable economics & management, participant in Oikos Conference „Sustainable.

Study Abroad

Focus: International Marketing & Market Research

Bachelor Of Business Administration, Finance, Marketing

Activities and Societies: Alpha Delta Pi, International Education & Exchange Programs, School of Business Peer Counseling, Golden Key.

Study Abroad

Focus: Chinese Language & Philosophies