Stella Liu

Stella Liu Email and Phone Number

Assistant CRM Manager @ Bottega Veneta
vicenza, veneto, italy
Stella Liu's Location
Jing'an District, Shanghai, China, China
Stella Liu's Contact Details

Stella Liu work email

Stella Liu personal email

n/a
About Stella Liu

I am passionate about luxury industry and fashion industry. I have some experience of marketing and public relation. Any oversea job opportunity will be taken into consideration.

Stella Liu's Current Company Details
Bottega Veneta

Bottega Veneta

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Assistant CRM Manager
vicenza, veneto, italy
Employees:
2140
Stella Liu Work Experience Details
  • Bottega Veneta
    Assistant Crm Manager
    Bottega Veneta Dec 2023 - Present
    Shanghai, China
  • Versace
    Assistant Crm Manager - Asia Pacific
    Versace Aug 2021 - Nov 2023
    Shanghai, China
  • Bottega Veneta
    Crm Executive
    Bottega Veneta Dec 2019 - Aug 2021
    Shanghai, China
    Clienteling Campaigns: - Work with Global team to plan and execute seasonal collection launch, recurring client journeys and ad hoc local campaigns via different communication channels- Gifting programs: VIC & top clients birthday gifts, CNY/End of Year gifts, etc.- Events/activities/programs support: target client identification, invitation & RSVP, e-vites production, on-site reception, and event ROI- VIC delighting programs: new collection private preview, fashion show VIC tour, other special projects, etc- Clieteling tools development & management, e.g. Luce apps, WeChat- Landlord & 3rd party cooperation for potential client outreachReporting: - Deliver global reports and provide insights to retail team and store managers- Fully utilize CRM systems to develop weekly, monthly, yearly reports with agency- Store & triggered clienteling campaign result monitoring- Client analysis to support Merchandising teamSocial CRM: - Maintain VIC center mini program on WeChat to engage with clients- Develop event reservation interactive H5/mini program for events- WeChat Work supportStore Training: - New staff training- Guidelines & talking points delivery to stores- Regular store staff CRM knowledge consolidationOthers: 5%- Vendor management & budget control
  • Sisley Paris
    Special Event Executive
    Sisley Paris Jul 2017 - Nov 2019
    Shanghai City, China
    Marketing Event: 50%- Assist the manager to make the annual event plan/trade plan/outdoor & indoor promotion plan, as well as related plan execution & resource allocation;- Vendor management to drive the event execution according to the plan- On-site event execution & supervision;- Collect and classify the data for events, and make improvement plan- Event material management, event expense settlement;Boutique Trade Marketing: 50%- Collect landlord promotion resources, and help to make the related trade strategies for boutiques;- Communicate the promotion support & resources with landlord to ensure the exposure of brand, and execute different marketing events, including podiums, display points, workshops, etc.;- Collect the boutique promotion data, and help to complete the boutique sales reports and improve the future action plans.
  • Publicis Media
    Senior Content Executive
    Publicis Media Aug 2016 - Jul 2017
    Shanghai City, China
    Main clients: Loro Piana, Cha Ling, Givenchy, Acqua di Parma, Louis Vuitton, etc.1. Working with team to implement content campaigns end to end across all media platforms- TV, Digital, Experiential, Social. 2. Collaborate with our buying team to negotiate content and social deals with production & media vendors. 3. Develop strong relationships with client teams as well as other internal stakeholders to drive PMC education and promotion across the agency. 4. Contribute to PMC as well as supporting agency new business pitches.
  • Bottega Veneta
    Marketing & Event Assistant
    Bottega Veneta Jan 2015 - Jul 2016
    Shanghai City, China
    1. Responsible for planning, organising and implementing all event related activities, including cooperating with the other departments to organize events, making event proposal, rundown and cost plan, etc,.2. Working closely with other department to provide marketing support.3. Keep regular contact with landlords to do brand promotion and landlord activity support.4. Other duties as directed and required.
  • Saint Laurent
    Public Relations Intern
    Saint Laurent Oct 2014 - Nov 2014
    Shanghai City, China
    1. Sample management;2. Celebrity and KOL profile management;3. Other duties as required.
  • Chanel
    Fragrance And Beauty Product Retail Marketing Temp
    Chanel May 2011 - Jul 2012
    Shanghai City, China
    - Participating in management of promotion team: 1. handling the daily traveling schedules and booking flights & hotels for team of 24 personnel; 2. collecting promotion team members’ service record data and checking before providing to Agency; 3. ensuring timely communication and information is provided.- Handles indoor/outdoor banners & trade magazines contracts - collect company chops, make payment application and timely delivery. Besides, summarizes monthly indoor/outdoor banner animation in PPT form for retail marketing team.- Prepares all the materials for on-counter animation - write brief for counters to clarify what to do in the animation, make sure all the necessary materials arrive at counters in time, collect sales report and feedback from counters and summarize the performance.- Help Product Marketing with competitors’ advertisement and price.

Stella Liu Skills

Marketing Luxury Brand Marketing Luxury Lifestyle Social Media Social Media Marketing Event Management Project Management Photoshop Microsoft Office Event Planning Special Events Coordination Marketing Event Planning

Stella Liu Education Details

Frequently Asked Questions about Stella Liu

What company does Stella Liu work for?

Stella Liu works for Bottega Veneta

What is Stella Liu's role at the current company?

Stella Liu's current role is Assistant CRM Manager.

What is Stella Liu's email address?

Stella Liu's email address is st****@****eta.com

What schools did Stella Liu attend?

Stella Liu attended University Of Southampton, Shanghai International Studies University.

What are some of Stella Liu's interests?

Stella Liu has interest in Social Services, Children, Fashion, Social Media, Travelling, Scuba Diving, Music.

What skills is Stella Liu known for?

Stella Liu has skills like Marketing, Luxury Brand Marketing, Luxury Lifestyle, Social Media, Social Media Marketing, Event Management, Project Management, Photoshop, Microsoft Office, Event Planning, Special Events Coordination, Marketing Event Planning.

Who are Stella Liu's colleagues?

Stella Liu's colleagues are A B, Samuele Tomassini, Eugenio Mari, Katharina Brüggemann, Kimiko Kawahara, Loris T., Kannika Rattanakay.

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