Summary: Set up the MAX online exclusive fashion business from scratch, set up a mini team of planning, design, buying, technology, QA, developed 4,000+ styles within 2 years, handled merchandising & buying & sourcing & vendor management. Merchandising: Create and execute a merchant assortment plan that support the financial and merchandising objectives. formulated commodity strategy based on brand positioning and business goals. Fashion Trend Insight: Conducted fashion trend insight, determined product design and direction, planned the next season's fashion categories, colors, styles, class distribution, price zone, etc., and formulated the product assortment.Commodity Development: Formulated OTB plan and critical path, based on annual sales forecasting, fashion trend, monthly categories, sales season, etc.Worked with Dubai designers & buyers, successfully launched Ramadan series, fashion sports series, etc. Analyzed the sales data, adjusted monthly product direction, product launch cycle, merchandise assortment, etc., and introduced new high-quality vendors.Vendor sourcing & Management:Developed vendors needed, carried out supplier evaluation standard from the aspects of quality, cost, delivery, etc., and continuously drove supplier improvement based on company’s business needs. Successfully launched and iterated the workflow from the ground up to significantly improve the efficiency, and ensured the on-time delivery of 90%+.Team Management: Managed the team with 6 members, assigned team members tasks, inspired and energized the team to outperform targets and meet critical deadlines. Handled team recruitment, training and performance appraisal.

--Summary: Supporting the brand-new kid's wear site from scratch with sourcing strategy. --Merchandising Strategy: Determined the website positioning based on market research, formulated the product strategies for e-commerce platform, output and adjusted product development plans at different stages.--Strategic vendor sourcing: --Use a supply chain strategy to support commodity demand on the new website. In a short period of time to set up the supplier system, determine the product strategy of the website, focus on key product line, core suppliers, to ensure the order delivery and quality of goods. --Facilitate the purchase order placement process, Effectively manage the inventory lifecycle at the SKU level, implementing markdowns and liquidation strategies to optimize inventory productivity.--Cost analysis and cost model build up.--Team Management: Managed the team with 15 members, solved team problems and challenges, mobilized the team to overachieve the targets. Handled team recruitment, training and performance appraisal.

Summary: Conducted annual category strategic planning in global kid’s wear market, covering core kid’s fashion categories, parent-child clothing, etc. Achieved annual sales of USD 140 million, 117% exceeded the target.Merchandising: --Create merchant assortment plan, from different dimensions including seasons/hits/prices zones/product lines, and the execution of the plan.--Continuously optimized product development, covering style quantity/ category structure/pricing, seizing key market, made strategic adjustment if needed. --Data tracking from different dimensions, drive the team to higher level. Market Survey: Tracked fashion trends and competitor dynamics, collected and analyzed the information (styles, colors, prices, etc.) of competing brands or high-end brands, make market analysis reports and give product directions. Team Management: Managed the team with 22 members, and stimulated the team to go above and beyond objectives.Operation: Regular operation of Kid’s channel on site, annual events plan, coordinate with marketing team about promotions, inventory check, other operation management.

• Business Strategy:▪ Involved in the company's business strategy analysis, analyzed competing categories, sales data, promotion campaigns, traffic driven strategies, etc., and provided insights for strategy formulation.▪ Conducted commodity demand planning and brand introduction plan, worked with foreign buyers to introduce suppliers, successfully developed 30+ brands from 0 for this category, and achieved the sales growth rate of 60%-70%.• Commodity Operation: handled commodity operation, including product selection, pricing, campaign planning, supplier incentive, etc. Leveraged subway station advertisements to enhance VIPshop’s brand awareness and international influence.

Established loyal cooperative relationships with multiple overseas key clients, understood their needs, matched differentiated negotiation strategies and cooperation plans, and led the sales performance of the European group to double. Daily maintenance of overseas customersNew customer: After participating in exhibitions/platforms, have expanded multiple overseas customers, including 2 large chain supermarket customers, with stable orders. Understand the consumption habits of overseas markets through various channels, and participate in important business negotiations and credit evaluations.New product development: Cooperate with the general manager to conduct market research, understand the needs of different market customers, and carry out product development.