Stella Lu Email and Phone Number

Provide action-driving insights grounded in business impact assessment and root cause analyses and help business partners understand and pursue opportunities aligned with the company overarching strategic objectives.• Measure Marketing program and initiative impacts to ensure profitable growth.• Conduct root cause analysis to optimize marketing performance and improve customer & frontline experiences.• Define and prioritize analytics initiatives with limited resources to maximize… Show more Provide action-driving insights grounded in business impact assessment and root cause analyses and help business partners understand and pursue opportunities aligned with the company overarching strategic objectives.• Measure Marketing program and initiative impacts to ensure profitable growth.• Conduct root cause analysis to optimize marketing performance and improve customer & frontline experiences.• Define and prioritize analytics initiatives with limited resources to maximize effectiveness.• Develop repeatable methods and leverage the latest technologies to scale analytics and ensure consistency and greater efficiency. • Empower and coach analytic team to deliver insights and to reach their full potential.• Publish weekly narratives to facilitate discussions with Prepaid cross-functional leadership teams. Show less

Developed value proposition of products by owning and defining pricing strategies that enhance customer perceived value of services/products while maximizing the enterprise value.

Developed and executed targeted offers and campaigns improving retention rate while maximizing retention offer financial efficiency.

Managed a $3 billion annual credit card acquisition portfolio nationwide. Performed end-to-end analysis for credit card origination and strategy development. Oversaw a senior risk analyst.• Developed and executed rule-based credit card underwriting strategies to strike a balance between mitigating risk and expanding the customer base.• Developed and implemented credit line strategies to minimize charge-off risk and maximize revenue. • Developed and implemented a campaign vintage… Show more Managed a $3 billion annual credit card acquisition portfolio nationwide. Performed end-to-end analysis for credit card origination and strategy development. Oversaw a senior risk analyst.• Developed and executed rule-based credit card underwriting strategies to strike a balance between mitigating risk and expanding the customer base.• Developed and implemented credit line strategies to minimize charge-off risk and maximize revenue. • Developed and implemented a campaign vintage performance tracking system to facilitate continuous learning and improvement. Show less