Stella Miranda Email & Phone Number

São Paulo, Brazil

Tag, a global company within the dentsu group, is a powerhouse in creative production, global campaigns, and sourcing for brands and agencies worldwide.Accountable for driving Tag's entry into the LATAM market, leading B2B brand strategies, communications, PR, demand generation and events. Reporting to the Chief of Marketing Officer.Accomplishments:• Spearheaded the development digital branding strategy and thought leadership on LinkedIn, boosting brand visibility with a 60% increase in impressions, 40% reach growth, 50% rise in engagement, and 40% more target connections.• Led EN & PT content and SEO strategy across blogs, case studies, press releases, articles, and social media, driving a 30% increase in organic traffic and boosting landing page-to-product engagement rates by 30%. • Drove the design of an AI-integrated content generation process, prioritizing high-quality output and efficiency.• Played a key role in building a strong brand culture across LATAM, aligning the branding strategy with all departments and leading employer branding initiatives, including strategic training on the brand and products.

Stella Miranda is an independent Brand and Marketing Leader specializing in Brand Building, Strategic Communications & Campaigns, Employer Branding, and Creative Marketing & Production. Based in São Paulo, she works with start-ups and scale-ups from all over the world, including Brazil, United States, United Kingdom, Austria and The Netherlands.

Helping talent from around the globe to unlock their potential with 30min-long 1:1 coaching sessions.

São Paulo, Brasil

Brazil's largest company in the education sector (K12), listed at NASDAQ (ticker: ARCE). COC BU is a premium content and technology provider for +500 schools and 200,00 students. SaaS, B2B business.As the Brand & Marketing Manager, I led a cross-functional team of 10 members and was responsible for brand strategy, and consumer-facing marketing activations aiming to drive interest, unconditional brand love and prospects to COC. Accountable for B2B brand strategies, campaigns, communication, social media, demand generation, and brand experience events. Accomplishments: • Developed a new brand positioning with deployment across all sales and service channels and launched a new brand campaign that boosted brand awareness by +50% and improved brand NPS by 40 p.p. amongst clients.• Orchestrated full end-to-end omnichannel campaigns, across several channels, resulting in a 40% increase in brand awareness and 30% boost in digital engagement.• Planned and executed brand communication strategies through omnichannel campaigns, content strategy, social selling, partnerships, and branded advertising. Grew followership by 50%, digital brand awareness by 40% and digital engagement by 30%.• Achieved 25% reduction in costumer turnover rates post-acquisition, leveraging innovative brand experiences events and a redefined campaigns and communication strategies.• Oversaw developing and managing a financial budget, ensuring strategic allocation and optimal utilization of funds.

São Paulo, Brasil

Brazil's largest company in the education sector (K12), listed at NASDAQ (ticker: ARCE). COC BU is a premium content and technology provider for +500 schools and 200,00 students. SaaS, B2B business.As the Senior Strategy & Communications Marketing Lead, I led a cross-functional team of 3 members and was responsible for B2B brand strategies, campaigns, communication, social media, and demand generation for the COC BU. Reported to the CMO and spearheaded the creation of the team from scratch.Accomplishments:• Accelerated the growth of COC by 3x, improving all profitability metrics and increasing the number of B2B customers by +25%, making it the group's top-performing brand. • Expanded the brand’s digital reach by +200% and ROI to 4.6, through innovative demand generation campaigns.• Boosted lead generation by 50% and improved conversion rates by 30% by strategically optimizing campaigns and utilizing data analysis with targeted marketing strategies.• Managed the creative and content teams, relationships with agency partners, and public relations initiatives.• Started agile network of content creation to deliver elevated quality, engagement, greater flexibility, and cost efficiency in content production and amplification.• Responsible for managing and optimizing the marketing budget, ensuring efficient allocation to maximize ROI.

Sao Paulo

The largest publisher in Brazil, specialized on literary and educational materials. FTD is a content and technology provider for 2,500+ private schools and 16MM students, with reach in 140 municipalities across 10 states. B2B and B2C business.As a Campaign & Communications Marketing Lead, I led a cross-functional team of 7 members and was responsible for B2B and B2C brand campaigns, communication, demand generation, partnerships, and public relations initiatives.Accomplishments:• Led B2B product launch, reaching 55,000 clients within two years. Developed and implemented a strategy for omnichannel campaign, tailored based on consumer insights and trends.• Led the demand generation campaign strategy and execution for literature products, targeting B2C market expansion, resulting in a 43% increase in brand awareness and a 23% rise in e-commerce sales.• Developed and executed the launch strategy for the brand's podcast, through multi-channel campaigns and social selling. Grew digital brand awareness by 35% and reached 10,000 listeners in the first month of the program.• Led the strategy of awards participation throughout the promotional calendar. Won the EmbaNews Award as a result of my leadership in conceiving an innovative packaging solution for the Cultivating Readers product. • Developed Advocacy & Talk-ability strategy for entire portfolio - including defining brand and cultural narratives, social storytelling method, awards & accolades, PR, influencer advocacy and brand ambassadors.• Collaborated closely with cross-functional teams, such as Product, Growth Marketing, Sales, and Ecommerce teams, contributing to strategic marketing channel expansions and partnerships.

At StoryHub, I led the charge in addressing a fundamental challenge in today's saturated market: helping brands cut through the noise to truly connect with their audiences. We specialize in transforming the core essence of brands into compelling stories that not only captivate but also create lasting emotional bonds. By weaving narrative magic, we turn overlooked or undervalued brand narratives into powerful assets that engage, resonate, and drive meaningful action.

São Paulo E Região, Brasil

The premier higher education institution specializing in the Creative Economy in Brazil. B2C premium business.As the Brand & Marketing Lead, I led a cross-functional team of 5 members and was responsible with delivering B2C marketing and branding strategies to enhance brand perception and increase customer acquisition. Accountable for brand strategy, communication, brand campaigns, demand generation, social media, and e-mail marketing.Accomplishments: • Led the optimization of omnichannel marketing campaigns, driving segmentation, targeting, and positioning strategies – resulting in a 23% increase in customer acquisition through marketing leads.• Developed and executed full-funnel marketing communications for a range of audiences, creating impactful journeys for prospects and customers through performance optimization strategies.• Developed and executed demand generation campaigns, leveraging channel identification, in-depth data analysis and research insights, to enhance performance and effectively reach the target audience.• Pioneered a cross-departmental project management system, enhancing workflow efficiency and ensuring 100% on-time delivery of marketing initiatives.• Collaborated cross-functionally with Product, Sales, and Costumer Experience teams to aid in the strategic growth of marketing channels and the cultivation of partnerships.

São Paulo

As the Sr. Marketing and Branding Analyst, I led the Creative team and was responsible for brad campaigns, communications and brand experience events.Accomplishments:• Orchestrated end to end student recruitment campaign including campaign strategy, brief development, creative development & feedback, channel planning, tracking and post-campaign analysis. • Led the launch of the Hackathon event at the university, enhancing student engagement and a sense of belonging, contributing to greater perception of the business branding.• Conceptualized and delivered compelling visual identities and communication materials for major fairs and exhibitions, including MuBA, SP-Arte, Milan's Salone Satellite, and SXSW.

São Paulo E Região, Brasil

As the Content Marketing Analyst, I was entrusted with spearheading the company's off and online media content-led marketing and communication strategies with a pronounced digital focus, targeting both prospective clients and the established customer base.Accomplishments:• Optimized the business's social media strategy, by improving social content, communication plans, content strategy and manage social and content calendars, leading to a upswing in brand online mentions, website and blog traffic, branded search volume data and social media engagement.• Led the communication efforts for the university admissions campaign, which included refining the sales pitch and product catalog, creating new promotional materials, and implementing multi-channel content strategy. This effort contributed to a 15% increase in admissions compared to previous years.• Played a pivotal role in ensuring the visual consistency of all company communications, strengthening, and elevating the perception of the branding.

São Paulo E Região, Brasil

As the Brand & Creative Analyst, I was assigned to develop and ensuring the consistent visual and verbal identities of the company across all educational projects, product improvements, and customer experience support.Accomplishments:• Developed the visual identity of the products and responsible for the consistency of its brand identity, utilized across 25 municipalities, benefiting 700,000 students.• Established the content and communication strategy for the program, overseeing all digital communication. Additionally, led the design and implementation of the graphic project for textbooks and workbooks.• Implemented product enhancements focused on improving the user experience and applicability for teachers in the classroom.

São Paulo E Região, Brasil

The biggest and most important international art exhibitions in Latin America.Worked as an Arts Educator at influential art exhibitions, 'In the Name of the Artists' (2011) and the '30th São Paulo Art Biennial' (2012), undergoing a one-year study program in modern and contemporary art.

São Paulo E Região, Brasil

I honed my graphic design skills during a internship with Estúdio Permitido (2009-2011), where I contributed to communications and exhibition graphics for SESC SP, a leading private cultural center institution in Brazil, boasting over 40 units.

Master'S Degree, Communication And Digital Marketing, 10

Scientific Article published: "Neurobranding: How sensory aspects influence the perception of a company's branding".

Bachelor Of Fine Arts - Bfa, Graphic Design

Grade: 10

Specialization, Neuromarketing

https://www.ibnbrasil.com/

Specialization, Applied Branding

Activities and Societies: https://laje-ac.com.br/An intensive exploration into the applied Branding project, with the goal of developing.