Maristella Claudio Email & Phone Number

Primary Roles: Branding & Communications Strategy Planner, Target Market Profiler, Research Analyst, Consumer Research: Project ManagerBranding & Communications Strategy Planner Develops strategy for effective campaigns by:- Identifying and profiling primary and peripheral target market segments- Mapping out consumer journeys relative to client’s business.

Primary Roles: Accounts Manager, Quantitative Research Analyst, Project Manager- Managed client relationships by responding to their research needs, providing regular updates, and solving conflicts.- Supervised ad hoc quantitative research projects by tracking its progress, preparing research materials, coordinating with service groups, and managing.

Primary Roles: In-House Consumer Expert, Qualitative Research Analyst, Project Manager- Specialized in target market profiling through insighting and in-depth qualitative research.- Assisted the brand and agency teams in crafting insights and in completion of communication briefs- Provided consumer expertise for the development of communication strategies.