Stella Lee Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Launched Intel Arc graphics, a brand-new product, in a highly competitive GPU market• Spearheaded product campaign development, with a focus on retail, digital and social activation: main point of contact for multiple agencies, oversaw asset creation, worked with cross-functional teams, owned content management for global distribution• Led social activations for Intel Arc graphics, including agency management, content development and paid campaigns on Instagram, X (Twitter), Facebook, YouTube and Reddit• Oversaw product brand governance, providing guidance to agencies, customers and partners • Responsible for end-to-end video content development for high-profile events and launch moments (ex. Intel Arc gameplay sizzle for 2021 The Game Awards, with 85M+ views)

Markham, Ontario

• Responsible for global go-to-market strategy and execution on HQ OEM gaming marketing team • Developed campaigns for award-winning Radeon and Ryzen products as well as hero laptop campaigns in partnership with leading OEMs - managing up to 15 campaigns a year, deployed in 18 languages and activated globally online and at retail• Led and execute digital-focused GTM strategy with paid media, social, community and influencer programs - paid media campaign generated 12M impressions per 4-week flight • Managed global marketing partnerships with Acer and ASUS for their portfolio of AMD-powered gaming laptops and desktops• Reviewed and approved country-level marketing plans for Acer and ASUS co-marketing funding• Worked with a large, global cross-functional team across the globe: product management, product marketing, regional marketing, software marketing, industry partnership teams, partners/customers• Owned relationships with key agency partners for branding, campaign creatives, paid media, influencer marketing

Markham, Ontario

• Led digital marketing and communications for product segments targeting gamers, creative professionals and IT decision makers • Built and managed a social media team that collectively increased social media following by 760K in a 1-year period • Launched Radeon.com (now merged with AMD.com), a dedicated microsite for brand storytelling, abd led content development, working with a team of internal and external content contributors - a year after launch, website garnered 1M+ views a month • Developed and executed video content strategy and worked with technology YouTuber influencers to drive key messaging and content, combining to 10.4M+ total video views for a launch • Drove social media and community excitement for product launches (ex. Radeon RX 400 Series launch hashtag had 4.4M mentions across social with over 52K comments on a Reddit AMA)

Markham, Ontario

• Led global public relations, communications and social media activities for multiple business units • Managed comprehensive media and influencer outreach and product seeding plans for several launches, with a focus on video reviewers – worked with 30 top PC hardware reviewers worldwide to generate 5M+ video views in first week of product launch • Developed content for diverse audiences including press, customers, partners, employees and executives: presentations, press releases, blog posts (internal and external), Q&As, messaging documents, reports, infographics and social media assets • Staffed 1:1 briefings between company spokespeople and press • Managed the PR and social media agency relationship on behalf of AMD• On-site event support and real-time social media management at trade shows, press days and launch events to engage customers, partners and press, both in-person and online (ex. Radeon RX 200 Series launch trended nationally in US on Twitter – 22K mentions, all-time high of 46% positive social sentiment)

Markham, Ontario

• Developed a digital communications and influencer strategy, managed a global editorial calendar and owned execution on all brand social platforms• Led on digital and social programs that grew the brand’s Facebook community by 100% with an engagement level of over 10% • Managed external agencies responsible for social app development, integrated marketing, video production and PR • Hired, managed and mentored a social media intern • Enhanced relationships with major retailers (Sears, Canadian Tire, Toys R Us) to improve cross-promotions on social media• Generated publicity and managed online presence for the Canadian Olympic trampoline team (Rosie MacLennan, Karen Cockburn, Jason Burnett): created the athletes' websites, 'best practice' coaching, built social media presence and secured media placements

Postgraduate Certificate, Public Relations

Bachelor Of Arts (Honours), Sociology, Political Studies

Graduated with distinction. Completed a term at the Bader International Study Centre in England (Summer 2010).