Marketing Analytics Manager, Adoption & Retention
Current
Nov 2024 - Present
Who is Jiabao Liu? Overview
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Quick answer
Jiabao Liu is listed as Marketing Analytics at Asana at Asana, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Jiabao Liu.
Jiabao Liu previously worked as Marketing Analytics Manager, Adoption & Retention at Asana and Data Analyst at Thirdlove. Jiabao Liu holds Master'S Degree, Analytics from Northeastern University.
Company email context
Email format at Asana
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Asana
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Profile bio
About Jiabao Liu
As a data analyst specializing in customer analytics and lifecycle analytics, I've driven customer acquisition and retention by leveraging data-driven insights. My expertise in customer segmentation, cohort analysis, clustering, and predictive modeling has enabled me to identify actionable opportunities for growth. I've optimized email campaign performance through A/B testing and developed a comprehensive customer 360 data model to empower business users with self-service analytics and foster data-driven decision-making.
Listed skills include R Shiny, Mysql, R, Predictive Modeling, and 36 others.
Current workplace
Jiabao Liu's current company
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4 roles
Jiabao Liu work experience
A career timeline built from the work history available for this profile.
Data Analyst
- Data-Driven Decision Making: Collaborated with cross-functional teams to transform raw data into actionable insights, driving data-driven strategies for customer growth and retention.- Customer Segmentation: Developed targeted customer segmentation models to identify high-value segments and optimize marketing efforts.- Behavioral Analysis: Conducted in-depth analyses of customer shopping behavior to uncover purchase patterns and preferences, informing product roadmaps and marketing strategies.- Business Health Metrics: Defined and tracked key business health metrics to measure performance and identify areas for improvement.- A/B Testing: Designed, executed, and analyzed A/B tests to inform product roadmap and strategy.- Customer 360: Developed a comprehensive customer 360 data model to consolidate customer data from various sources, enabling business users to gain deeper insights into customer behavior through LookML.- Data Infrastructure: Built and maintained robust data models and workflows, creating Looker dashboards for self-service insights and scalable business performance monitoring.
Mar 2021 - Nov 2024
Data Analyst
Metrix Consulting
May 2020 - Mar 2021
Global Student Mentor
Dec 2019 - Mar 2020
Team & coworkers
Colleagues at Asana
Other employees you can reach at asana.com. View company contacts →
AL
Abdou Louhichi
Colleague at AsanaConstantine, Algeria
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JP
James Philip
Colleague at AsanaMorwell, Victoria, Australia
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EA
Emir Akhmetov
Colleague at AsanaNew York City Metropolitan Area, United States
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KN
Kevin Ngo
Colleague at AsanaLos Angeles, California, United States
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PM
Pri Miscry
Colleague at AsanaJakarta Metropolitan Area, Indonesia
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SS
Satya Sai Kesavamatam
Colleague at AsanaSan Francisco, California, United States
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AJ
Ari Janover
Colleague at AsanaUnited States
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AV
Andrew Villamor
Colleague at AsanaSan Francisco, California, United States
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BW
Brenda Wang
Colleague at AsanaSan Francisco, California, United States
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EE
Eric Elliot
Colleague at AsanaBrooklyn, New York, United States
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Abdou Louhichi
Colleague at AsanaConstantine, Algeria
View →
JP
James Philip
Colleague at AsanaMorwell, Victoria, Australia
View →
EA
Emir Akhmetov
Colleague at AsanaNew York City Metropolitan Area, United States
View →
KN
Kevin Ngo
Colleague at AsanaLos Angeles, California, United States
View →
PM
Pri Miscry
Colleague at AsanaJakarta Metropolitan Area, Indonesia
View →
SS
Satya Sai Kesavamatam
Colleague at AsanaSan Francisco, California, United States
View →
AJ
Ari Janover
Colleague at AsanaUnited States
View →
AV
Andrew Villamor
Colleague at AsanaSan Francisco, California, United States
View →
BW
Brenda Wang
Colleague at AsanaSan Francisco, California, United States
View →
EE
Eric Elliot
Colleague at AsanaBrooklyn, New York, United States
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3 education records
Jiabao Liu education
Master'S Degree, Analytics
Northeastern University
Bachelor'S Degree, Applied Economics
Bnu-Hkbu United International College
Summer Program, Applied Economics
Hong Kong Baptist University
FAQ
Frequently asked questions about Jiabao Liu
Quick answers generated from the profile data available on this page.
What company does Jiabao Liu work for?
Jiabao Liu works for Asana.
What is Jiabao Liu's role at Asana?
Jiabao Liu is listed as Marketing Analytics at Asana at Asana.
Where is Jiabao Liu based?
Jiabao Liu is based in San Francisco Bay Area, United States while working with Asana.
What companies has Jiabao Liu worked for?
Jiabao Liu has worked for Asana, Thirdlove, Metrix Consulting, and Northeastern University.
Who are Jiabao Liu's colleagues at Asana?
Jiabao Liu's colleagues at Asana include Abdou Louhichi, James Philip, Emir Akhmetov, Kevin Ngo, and Pri Miscry.
How can I contact Jiabao Liu?
You can use AeroLeads to view verified contact signals for Jiabao Liu at Asana, including work email, phone, and LinkedIn data when available.
What schools did Jiabao Liu attend?
Jiabao Liu holds Master'S Degree, Analytics from Northeastern University.
What skills is Jiabao Liu known for?
Jiabao Liu is listed with skills including R Shiny, Mysql, R, Predictive Modeling, Data Driven Decision Making, Microsoft Powerpoint, Azure Hadoop, and Linear Regression.
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