Stephan K. Email & Phone Number

Århus, Midtjylland, Danmark

- Online & Offline Marketing- Strategic, Tactical, Image, Sponsorship Marketing - Internal consultant for project leaders to secure correct budget on touchpoints- Marketing Pitch Lead in Denmark - Analysing all marketing activities across all channels online and offline to increase our data driven way of working in relation to optimize against previously performance. - Responsible for monthly/leaflet marketing - Responsible for TV, Radio, OOH/DOOH, SEM etc. -… Show more - Online & Offline Marketing- Strategic, Tactical, Image, Sponsorship Marketing - Internal consultant for project leaders to secure correct budget on touchpoints- Marketing Pitch Lead in Denmark - Analysing all marketing activities across all channels online and offline to increase our data driven way of working in relation to optimize against previously performance. - Responsible for monthly/leaflet marketing - Responsible for TV, Radio, OOH/DOOH, SEM etc. - Responsible for all bookings across touchpoints- Annual contract negotiations - Campaign planning- Implementing new marketing innovation - Primary contact towards media agencies - Responsible for brand safety, viewability, ad fraud and data privacy within the marketing department- Target audience analysis based on KPI's for campaigns - Leading weekly meetings with the marketing leaders - Leading all implementations within new paid channels, activations, DV360 etc. - Responsible for all planning in regards to our leaflet (paper, delivery, distribution)- Marketing market research Show less

Danmark Og Fillippinerne

- In progress: Fundraising

Kolding, Syddanmark, Danmark

- Strategic planning and execution of campaigns and digital projects with an omnichannel focus.- Responsible for Paid Social channels. Including setup, budget, performance & insights management, and optimization- Accountable for all digital marketing activities in Hamburg.- Performance management: Analysis on all digital channels. - Reporting and optimization of digital campaigns.- In charge of SEO, Paid Search, and display in close collaboration with media bureau.- A… Show more - Strategic planning and execution of campaigns and digital projects with an omnichannel focus.- Responsible for Paid Social channels. Including setup, budget, performance & insights management, and optimization- Accountable for all digital marketing activities in Hamburg.- Performance management: Analysis on all digital channels. - Reporting and optimization of digital campaigns.- In charge of SEO, Paid Search, and display in close collaboration with media bureau.- A big part of the development process of marketing assets and copies online and offline.- Responsible for UX on the website• Ensure Implementation and optimization of correct data collection. Show less

Billund, Denmark

- Data driven digital marketing execution in collaboration with media bureau and brand managers on paid social channels. Primary focus was branding, awareness, drive traffic and conversions to both online and offline stores in Scandinavia.- Sales- and e-commerce: Marketing assets and copies optimization for B2B partners to increase sales and service value.- Project coordinator LEGO School: I assisted stores with products knowledge to increase sales.- Copywriting and content… Show more - Data driven digital marketing execution in collaboration with media bureau and brand managers on paid social channels. Primary focus was branding, awareness, drive traffic and conversions to both online and offline stores in Scandinavia.- Sales- and e-commerce: Marketing assets and copies optimization for B2B partners to increase sales and service value.- Project coordinator LEGO School: I assisted stores with products knowledge to increase sales.- Copywriting and content collection for marketing campaigns.- LEGO World event coordinator: Responsible for several areas. - Internal og external stakeholder management Show less

Billund, Region Syddanmark, Danmark

Odense Area, Denmark

- Exceptional customer service. - Consulting, sales, space-management optimization, and in-store marketing.- Joint-responsible for optimizing the store with new product arrivals. The customer needed to have an extraordinary service experience to make sure they would return.

Master'S Degree, Economics, Business Administration And Marketing

Master Thesis: LEGO Internationalization Strategy in India.

Bachelor’S Degree, International Sales And Marketing Management (Exchange Semester)

Exchange Semester New Zealand Applied management - Market development and sales - Management - Strategic Marketing - Operation Management

Bachelor’S Degree, International Sales And Marketing Management