Stephan Lee Email & Phone Number

Responsible for development and growth for Dilawri dealerships in the Ontario region. The marketing team is tasked with growing brand awareness of Dilawri and supporting all departments to grow year over year. Directed a small agile marketing team to ensure support for 18 rooftops and 14 different brands.- Planning, developing, and directing multiple avenues of marketing strategies to drive sales- Overseeing social media accounts and websites to engage existing customers and establish positive public relations- Liaise with partner ad agencies to ensure optimal exposure for all running SEM campaigns.- Collaborate with various stakeholders and General Managers on joint marketing plans that tie to revenue goals and aligning goals to ensure mutual success.- Review with partner agencies to ensure the CRM was operating in an optimal state and provide all necessary reporting, attribution, and automation.

Brampton, Ontario

-Managed a team of 5 direct reports to ensure all projects are executed with accuracy and completed in a timely fashion.-Responsible for all marketing & advertising initiatives for the launch of a second location under the AutoPlanet brand, resulting in immediate ROI and success.-Provided suggestions for new marketing strategies and campaigns to ensure company is at the forefront of the industry.-Collaborated with various ad agencies to maximize efficiencies in all marketing strategies and campaigns.-Handled reporting, budgeting, and forecasting for annual marketing expenses.

Toronto, Canada Area

Responsible for development and growth of traffic to Scarboro Mazda. The marketing team is tasked with growing brand awareness of SM and supporting all departments to grow year over year. Tasked with day-to-day operations as well as providing strategic direction, tools and support for all employees. -Handle and manage online marketing efforts including SEO, SEM and any online presence of the business and brand.-Generate email campaigns to internal database as well as prospects. Continue leveraging all sets of data to maximize customer engagement.-Work with various marketplace platforms (Amazon, eBay, Kijiji) to expand our market share and increase revenue and presence.-Utilize Shopify platform to promote and manage eCommerce website for SM.-Develop marketing plan based on dealership forecast and past performance. Set and manage marketing budget.-Manage and maintain all 3rd party vendor relations as well as liaise with other marketing agencies to ensure continued growth of the business.

Primarily responsible for all internal and external advertisements of Scarboro Mazda. Managed and designed all print, radio, television and online ads to bring brand awareness to the market. Identified opportunities for growth in website traffic which resulted in over 120% increase of overall visitors and an 80% increase in lead volume.

- Responsible for the development and growth of Group Sales. Focus was for corporate groups and the use of the Weston Family Learning center meeting rooms.- Utilized industry trends and knowledge to suggest outside the box ideas such as the use of discount website Groupon for the Art Gallery of Ontario. This resulted in an unprecedented amount of one-time ticket sales at the time while increasing brand awareness by becoming the #1 trending item during the time.

- Promoted and sold product/services for Fortune 500 companies. Assisted in the acquisition of newpartnerships for continual company growth.- Maintained and met high expectations of sales goals and consistently raised the standards for allnew employees with a lead by example attitude. Achieved a sales growth of 40% in first 3 months.- Provided solutions to customer associated problems as well as introduce new training methods/programs to ensure quality service.- Responsible for reviewing sales team goals as well as to ensure goals were met. Led team meetingsin which motivation was a key factor to the success of the team. Generated individual staff schedulesand ensured equal opportunity.- Managed daily operations within the office (daily reports, sales tracking, budgeting and finance).- Assisted in recruiting responsibilities which included conducting interviews, hiring best qualifiedindividuals, as well as managing a team.