Stephan Black Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

- Work with client marketing teams to solve for marketing measurement gaps/opportunities including measurement framework, martech utilization, data architecture and strategic activation- Client projects have included innovation in the marketing measurement space, digital design systems, Adobe tech stack utilization, A/B testing for site redesign, and marketing transformation for measurement strategy, reporting, media taxonomy and media data architecture.

Denver, Colorado, United States

Greater Denver Area

- Programmatic buyer with responsibility in strategy, planning and execution of campaigns across clients, including Alterra Mountain Resorts, COOLA, Bare Republic, Wilson Sports, Salomon, Arc'teryx, Ecovacs (Former clients: Don Joy Performance, Compex, SeroVital)- DSP experience includes The Trade Desk, StackAdapt, Google Display Network, DV360 and Adobe Ad Cloud- Additional platform experience in Tableau, DCM, Google Analytics- Create and implement programmatic strategy across display, video, native, rich media and CTV- Passionate about audience creation and testing to understand how/why messaging influences engagement and ultimately online conversions- Emphasis in conversion based campaigns, reporting on ROAS/CPA as primary campaign KPIs

Greater Denver Area

- Created and launched media plans primarily for branding and lead generation campaigns for secondary education clients- Worked with media vendors to create a dynamic digital approach to effectively reach core audiences - Actively reported campaign performance both internally and directly with clients- Managed buying between Google search and Facebook, creating and executing strategy between both platforms

Boulder, Colorado

- Split responsibilities between the programmatic buying and media planning teams- Executed programmatic media buying across clients, specializing in conversion based CPA campaigns- Managed social media campaigns on both Facebook and Twitter- Supported media plan creation, vetting media partner capabilities, proposing campaign targeting solutions to drive the strongest possible ROAS-Conducted competitive research using Kantar and MRI to build reports and identify key areas of opportunity derived from the research- Created campaign documents including client facing presentations, media flowcharts, and managed IOs between the agency and media vendors- Coordinated media vendor communication with the buying and planning teams, managing meetings and dissemination of content to facilitate campaign planning

Aurora, Colorado

With my NSCA-CPT, I am currently developing my training clientele. At the Trails Recreation Center I am working for the youth training program. My goal is to gain experience in youth athlete development.

Englewood, Co

- Trafficked on-air promotions through production process- Liason between promotions schedulers and producers- Ensured communication of active changes to projects- Involved with original series and affiliate marketing projects.

Aurora, Co

At Regis Jesuit High School, I am the assistant coach of both the boy's and girl's high school rugby clubs. It has been an amazing opportunity to be a positive influence on my students as well as encourage the growth of rugby.

Greater Denver Area

PR intern and member of the Karsh Hagan Adsmiths internship program. Focused heavily on content creation, media lists, as well as developing skills in Google Analytics & Google AdWords.

Greeley, Colorado

In this position I supported the USA Rugby event staff with the execution of the Women's Rugby Nations Cup. At this event the National teams that attended were USA, Canada, England, and South Africa. It provided me an amazing opportunity to work with teams from around the world.

Supported the Women's National Team through team selection camps as well as international tournaments. I had the opportunity to support the National Team staff with a three test series against France in Southern California

Bachelors Of Science (B.S.) Business Administation, Marketing

Activities and Societies: UNC Men's Rugby Club, Club Sports Executive Council

Master Of Science (M.S.), Sport Administration

Activities and Societies: UNC Men's Rugby Club, Club Sports Executive Council