Stephane Longchamp Email & Phone Number

Sterling, Va, Us

Sterling, Virginia

Loudoun County

Mclean, Va

Support a sales organization and account management team by providing insights reports for advertising partners. Utilize cookie and pixel data to interpret consumer activity to elaborate on the ability to target likely advertising engagement opportunities. Support a sales organization that generates $30M yearly in revenue by providing campaign reporting and analytics support. Collaborating with Ad Operations and Account Management through utilization of audience data for campaign optimization.Provide weekly revenue dashboards and pipeline reporting to company Executive Committee, displaying KPIs for advertising business.

Support a sales team of eight people by managing the implementation of advertising insertion orders, creative, and client reporting across 38 unique daily newsletter publications. Current sales budget is in excess of $8M. Sales revenue has grown from $2.1M in 2009 to $4.5M in 2010. Sales support includes managing 80-100 active campaigns simultaneously, ensuring accuracy in implementation of contracts and creative. Provide weekly reporting for all active campaigns, detailing delivery metrics such as impressions, clicks, click thru rate as well as analysis of ROI and cost per click. Manage inventory across 38 publications utilizing a proprietary tool designed by internal technology team. Provide weekly reporting to senior management, include President and CEO detailing weekly sales updates, actual revenue delivery, and projections based on campaign schedule. Collaborate with Finance department to ensure accurate invoicing for monthly campaign delivery. Knowledge expert in Salesforce, managing enhancement requests and training. Point of contact for Salesforce vendor, project managing upgrades or redesigns. Point of contact for DART, managing implementation, redesign, enhancement requests or upgrades.

Supported National Sales team with forecast reporting for inventory across properties managed by the Gannett Corporation as well as collaborate with Sales Solutions team to develop sales package solutions to meet individual client needs. Utilized ad serving platform (Helios IQ) to provide individualized reports based on client needs to review advertising opportunities by website, section, and ad placement. Worked with internal deployment team, technology support, and project management teams to ensure the creation and proper implementation of new advertising positions on local Gannett properties. Supported local Gannett properties in the creation of ad units and troubleshoot ad serving issues. Provided Senior Management with reporting with revenue driven data intended to display delivered value across section and ad units.Supported Mobile business unit with monthly revenue reporting by reviewing monthly delivery and calculating delivered revenue.

Manage the fulfillment of advertising contracts sold by Gannett Digital National Sales through proper scheduling utilizing the Open Ad Stream server. Develop campaign reporting through Microsoft Access and Excel for the purposes of communicating campaign tracking and potential revenue loss. Maintain communications with third party agencies and local Gannett properties to ensure contract fulfillment and meeting advertiser expectations. Work with internal technology team, third party agencies, and/or local properties to be able to troubleshoot and resolve any non-schedule errors discovered that impede the fulfillment of contracts.

Researched member usage of online support systems as compared to telephony support. Responsible for the implementation of online support systems that would yield higher profitability primarily by decreasing cost. Delivered requirements documentation to technology teams for implementation and build. Also responsible for ensuring complete data capture regarding product usage by member base. Managed and tracked overall project timeline for Product launch through utilization of Microsoft Project. Responsible for member behavior modification that would yield lower costs through the adoption of online support tools. Worked with outside advertising agency to develop promotion plan to target high propensity callers with online messaging. Utilized campaign tracking to measure ad responses by members targeted to receive messaging. Measured product usage increase through Site Catalyst reporting. Modified campaign requirements based on member responses.

Outlined product requirements based on Programming and Sales needs for AOL Black Voices. Delivered requirements documentation to Technology team for implementation and build. Utilized Site Catalyst reporting to research member usage on daily, weekly, and monthly increments. Managed sales inventory to ensure banner advertising was correctly displayed in new promotion areas. Worked with Account and Sales Management in the implementation of new sponsorship contracts.

Managed staff upwards of 16 that included Full time and contract employees. Managed a staffing budget based on revenue generated by products supported and cost to support. Wrote product requirements for publishing tools needed by Programming and Contract Trafficking teams to support new content areas and advertising sponsorships. Designed implementation policies for the upload of new advertising contracts.

Fulfilled incoming sales contracts through the implementation of ad banners to the AOL, Netscape, and Compuserve service. Utilized Microsoft Excel for data management and proprietary AOL software to publish ad banners

Managed entertainment content for Washington page on Cityguide.com. Required outbound calling for fact checking, and Microsoft Excel for data management.

Master’S Degree, Secondary Education And Teaching

Bachelor Of Science (B.S.), Business Administration

Education record