Stephanie Alfonso Email & Phone Number

• Supervise the day-to-day performance of team leaders and store associates across 4 departments. Decreased staff turnover by hand-selecting teams and building culture of support and accountability
• Facilitate weekly planning meetings to review monthly and quarterly goals with accountability for a multi-million dollar annual sales goal
• Conduct market/competition analysis to guide store best practices, continuously leveraging guest insights and feedback to drive business decisions

Mansfield, Texas, United States

• Directed associates to achieve a timely picking, packing and shipping standard to generate revenue and surpass omni-channel goals
• Ensured accuracy of promotional presentation, merchandise placement of key items, and seasonal fashion trend statements by partnering with store team leaders
• Developed understanding of customer preferences through weekly black box walks and exercised judgment when deviating from company directives to appeal to a specific customer base
• Played a key… Show more
• Played a key leadership role in launching brand new Mansfield location, and helped transition the store from in-person shopping to fulfillment model during the Covid pandemic Show less

Dallas Texas

• Trained associates across 15 TX/LA locations to properly plan and implement visual directives to ensure consistent presentation standards across all stores, which included mannequin dressing, forms, signage, lighting.
• Supervised store management on communication and implementation of visual issues, including adjacencies, sale events, visual set-ups, shop installations, promotions, and special events
• Oversaw and performed daily visual maintenance for all areas. Worked… Show more
• Oversaw and performed daily visual maintenance for all areas. Worked with GMs, ASMs, STMs and associates to see that daily standards are executed and maintained
• Trained and supervised less experienced visual associates in planning and installation of visual directives and installation of visual directives in the stores Show less

Dallas/Fort Worth Area

• Delegated company standards of execution to store team, regularly providing feedback with specific strategies for improving or maintaining implementation
• Ensured accuracy of promotional presentation, merchandise placement of key items, and seasonal fashion trend statements by partnering with store team leaders
• Effectively set expectations with supported team and visual associates on company directives and continuously follow up with constant feedback through collaboration

Raleigh-Durham, North Carolina Area

• Gathered understanding of customer preferences through weekly black box walks and exercise judgment when deviating from company directives to appeal to specific customer base
• Conducted ongoing talent analysis of associates and established career progression plans for key players and positions to result in retention of best people and turnover reduction
• Coached store management, visual, and support teams on merchandising execution standards, proper fixture utilization, and techniques

Raleigh, North Carolina

• Creatively executed visual directives, developed partnerships with Store Manager and Merchandise Manager, and successfully led a visual walk-through with our regional team in the absence of visual manager

Mebane North Carolina

• Directed and engaged with sales associates to deliver positive sales results on a weekly basis
• Trained staff to fully represent our brand while offering outstanding customer service
• Completed independent sales goals and client capture goals to develop relationships with customers and promote long term business
• Worked with the store manager along with our district manager to interview and hire highly talented candidates

Bachelor Of Science, Fashion Merchandising And Management

Associate Of Applied Science, Fashion Merchandising Management