The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. We enable marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.

• Worked with cross functional teams to implement and optimize digital marketing campaigns through the full project lifecycle.• Led weekly presentations to review case studies keeping the client services team apprisedof industry best-practices.• Guided the community management team to ensure all customer inquiries were addressedwithin company SLAs.• Led inter-agency status calls and kickoffs for new client requests.• Continued to perform all duties associated with the Assistant Account Executive position.

• Managed day-to-day client and agency relationships for multiple CPG brands ensuring executions of all tactical and strategic initiatives are completed within budget and timing parameters.• Analyzed digital campaign metrics such as ROAS, CTR, and VCR while adjusting delivery parameters to optimize results. Provided clients with weekly updates and actionable insights related to their business goals.• Led kickoffs for new client requests.

• Owned day-to-day client and agency interactions.• Proactively optimized campaigns toward KPIs based on each client's set goals. • Assisted in planning new tests, betas, budgets and strategies.• Refreshed ad copy and extensions.

• Created account structure, copy, keywords and negatives based on best Paid Search practices.• Pulled accurate reporting data and populate reports.• Checked budget pacing and reported results to leadership, highlighting important trends. • Used bid management tools to pull reports and upload campaigns.

• Worked with Marin Software and created weekly reports for clients.• Wrote ad copy for monthly promotions, monthly ad refresh, and ad extensions.• Conducted search query reports.