Stephanie Burton Email and Phone Number

- Manage multiple hubs by ensuring seamless connectivity for passengers, acquiring better time of day coverage, and analyzing the competitive landscape and financial trends to implement changes that provide the highest profitability.- Manage various regional fleets to meet the requirements of carriers’ maintenance, crew rest and turn requirements while increasing aircraft utilization.- Work with Delta.com and marketing to ensure accurate communication is given to customers regarding route announcements. Maintain, update and distribute all documentation for schedule parameter changes within network.

- Implemented new solution for Web Analytics using Omniture, managed SkyMiles Partner Tagging project to optimize effects of personalization using javascript tags, trained business users on best practices and reporting tools, and built process for acculturating web analytics through-out numerous departments at Delta.- Ran a comprehensive overview and updated current web analytics tools to encompass proper tagging for all site KPI's and all marketing campaigns.- Created optimization opportunities on Delta.com and for online marketing. Executed successful marketing strategies for online marketing objectives; conducted quarterly planning of online marketing activities and established metrics to report progress and identify areas of opportunity; created various competitive analyses of online marketing against industry standards and benchmarks. - Set up Social Media listening tool to capture the volume and sentiment of online conversation of the Delta brand. Created reporting guidelines for measurement of online conversation and a document outlining untouched opportunities for the company in the social media space.

- Planned and executed a redesign and re-launch of the firm’s Web site to align content with CMO's strategy. Executed a business analysis and acted as in-house resource while leading the Web site re-launch project. - Coordinated process for key client relationship tool for management of client contact information including pitch materials, advertising, and customer activities. Managed content of the firm’s CRM system including developing target lists, creating relationship maps and maintaining data integrity. - Developed and distributed weekly e-newsletter with circulation of 2,000. - Handled various aspects of event planning for many large forums and receptions held by the firm.