Orchestrate marketing & management of client needs with ABC and CBS broadcast products and Nexstar digital marketing product lines. Conduct detailed research to create media programs and enhance customer retention. Leverage subject matter expertise (SME) in media buying to maximize ROI. Implement client-focused needs analysis to shape strategic marketing campaigns within demographic and psychographic target segments. Forge and deepen relationships with a diverse clientele from large dealer groups. Negotiate contracts with large advertising agencies. Drive marketing project management – create strategy, ideas, promotions, write copy, oversee production, and coordinate elements to onboard all broadcast & digital campaigns.

Management of family optometric practice.• Handle medical administrative tasks like purchasing, scheduling, payroll, licensure and HIPAA compliance.• Management of office staff, Medicare compliance and validations, and insurance negotiation contracts.• Collaborates to ensure proper maintenance of up-to-date medical certifications• Handle the tasks of preparing agendas and organize meetings• Responsible for hiring, training and conducting counseling and coaching• Evaluates the performance of administrative staff• Handled the responsibility of generating innovative plans and implementing the same• Review of financial records for the optometry practice• Purchasing & order review of inventory• Management & Sales of frame inventory to patients of Clarke Eye Clinic.

Development of Automotive Dealer Lot Services for Sales for photo,video, SEO, & SEM digital services. Set up integration of automotive feeds for export with automotive vendors. Management of Market Managers, Sales & service teams, schedules, billing, collections, maintenance of inventory and service. Trouble shooting with vendor communication issues. Responsible for up-sales, maintaining customer retention levels, increasing production with service teams, and new business development.