- Lead in the development of strategic reporting, scorecards and dashboards to various levels of the organization (from Brand Managers, to District Managers, to c-suite)- Streamline data sets into measurable KPIs to track performance and drive meaningful insights- Be an active participant in a variety of workstreams that are strategic and operational driven with the goal of improving data reporting, quality and processes, simplifying data by providing c-suite management with meaningful… Show more - Lead in the development of strategic reporting, scorecards and dashboards to various levels of the organization (from Brand Managers, to District Managers, to c-suite)- Streamline data sets into measurable KPIs to track performance and drive meaningful insights- Be an active participant in a variety of workstreams that are strategic and operational driven with the goal of improving data reporting, quality and processes, simplifying data by providing c-suite management with meaningful insights Show less

To develop, execute and lead the implementation of OneHumira’s Omnichannel vision with the goal of optimally engaging HCPs and other important stakeholders experiences across various channels and digital tools.Working closely with the cross functional teams to build the roadmap and ensure long term success as we continuously look for ways to enhance value into our key targets.

• Helped large and small pharma companies execute their omni-channel outreach strategies by creating roadmaps, tactical plans, increasing e-consents, driving campaign “call-to-action” objectives (webinar registrations/CHEs/websites), creating personalized journeys for HCPs and providing lead generations for the sales force.• With my knowledge of IQVIA’s vast data solutions, I helped clients connect the data in a way that provides meaningful insights. (Eg. Ran a segmentation to ID key… Show more • Helped large and small pharma companies execute their omni-channel outreach strategies by creating roadmaps, tactical plans, increasing e-consents, driving campaign “call-to-action” objectives (webinar registrations/CHEs/websites), creating personalized journeys for HCPs and providing lead generations for the sales force.• With my knowledge of IQVIA’s vast data solutions, I helped clients connect the data in a way that provides meaningful insights. (Eg. Ran a segmentation to ID key targets, layered Persona labels onto the Segmentation for fine tuning according to channel affinity, then developed the right channel mix and digital content for optimal HCP engagement).• Started to develop pull strategies and broader multi-channel orchestration with some clients who have progressed in obtaining email consents. Assisted in the implementation of digital journeys and real-time dynamic optimization of channel mix for HCPs.• Participated in quarterly Account planning sessions, resulting in new business, starburst opportunities and achieving our sales incentive target year over year.• I provided clients with step-by-step solutions that helps them achieve business goals, track KPIs and enhance overall brand value. • Collaborated with internal stakeholders on proposals and study design/methodology to ensure the smooth delivery of projects and reports to clients. Show less

• Team player in the roll-out of an online reporting tool that allows managers to quickly and comprehensively measure product performance across several data sources. – some examples include sales, national/regional prescription trends, competitive trends, and targeting on physicians• Collaborated with the Business Technology Department (BT) on the logistical processes of the tool, documented the specifications and ensured all deliverables were met in an efficient and timely manner. Acting… Show more • Team player in the roll-out of an online reporting tool that allows managers to quickly and comprehensively measure product performance across several data sources. – some examples include sales, national/regional prescription trends, competitive trends, and targeting on physicians• Collaborated with the Business Technology Department (BT) on the logistical processes of the tool, documented the specifications and ensured all deliverables were met in an efficient and timely manner. Acting as the liaison between Market Research and BT, I held weekly and monthly meetings to discuss the issues at hand, gather feedback from both teams and communicate back to them, the requirements needed. I was the main point of contact for both departments• Conducted research and analysis on various pharmaceutical reports to support monthly, quarterly and yearly industry/corporate analyses – Promotional Share of Voice, Segmentation, Physicians’ Reach and Frequency, Physician Lists, Forecasting, Industry/company reporting, and Prescription/Sale Trends• Assisted external suppliers in the development of questionnaires for primary research and maintained close partnerships for future projects. Also, I took part in a variety of Focus Group studies to better understand the needs of our customers and physicians and the overlap between the two groups Show less