- Reviewed monthly tax exempt paperwork for compliance with state and government regulations.- Compiled accurate and complete documentation to external auditors.- Performed ongoing inventory control activities, including monthly review of consignment inventory and weekly valuation of stock review.- Performed audits of RNA locations (mostly retail boutiques), confirmed existence of physical inventory, assessed existence and functionality of various controls and the issuance of audit reports.- Performed reconciliation of physical stock, including identifying, investigating and implementing solutions for inventory variances.

- Managed DRTV Media Agency, including plan development, budget management, daily analytics and weekly adjustments required to enhance campaign ROI; increased monthly call activity by 20%.- Led development and launch of enhanced freedomdisability.com website, resulting in 30% increase in monthly unique visitors, 22% reduction in bounce rates and 15% increase in site conversion.- Managed all Pay-Per-Click lead generation campaigns (Google and Bing), including creative development, selection of search terms and dayparts, daily analytics and monthly ROI reporting.- Cultivated and managed relationships with key clients and external vendor partners, resulting in additional qualified lead sources as well as opportunities to sell internal qualified leads.- Created and disseminated internal communications to increase organizational excitement and support of new marketing initiatives.- Analyzed third party data to uncover market trends and investigate incremental growth opportunities.

- Developed and managed Affiliate marketing channel, resulting in 50 additional low-cost leads per month.- Created marketing strategy documentation, including marketing briefs, campaign plans and internal FAQs.- Developed and implemented campaigns for search engines, direct mail and online advertising.- Partnered with internal creative team to create direct-to-consumer advertisements, internal electronic promotional materials and internal training materials.- Reviewed, edited and posted all website articles to guarantee significant volume of high-quality content.- Proofed and approved all printing production drafts for promotional materials.

- Managed $1.2M annually in ad spend for all digital and online marketing.- Planned, executed, and measured Freedom Disability and Alpha online campaigns.- Provided analysis to inform strategic marketing insights and optimization requirements.- Developed key messages for all corporate marketing materials.- Analyzed web traffic and made recommendations to improve lead flow and visitor experience.- Responsible for website landing page development, enhancement and implementation.- Boosted online conversion rates by 40% through landing page optimization and innovative customer relationship building.- Wrote copy for print advertisements, web assets, and social media channels.- Launched Hispanic online marketing campaign which in drove 10% increase in Spanish speaking clients.