Stephanie Lefever Email & Phone Number

Strasburg, Pennsylvania, United States

Collaborates on strategy, development and execution of all marketing communications. Leads the development of content calendars for all of Sight & Sound's communication channels. Represents Sight & Sound to influencers and members of the media, developing relationships to increase brand awareness and reach. Tracks media monitoring reports, sharing updates and special interest stories with internal teams and leadership. Manages the design and execution of all corporate and marketing events.

Strasburg, Pennsylvania, United States

Supported Sight & Sound's internal and external communication efforts. Cultivated and maintained media relationships. while coordinating media efforts including interview requests, press releases, toolkit content and training sessions. Acted as liaison for all internal communication efforts, ensuring key stakeholders were informed of content plans and messaging. Partnered with communications team to refine content for all digital channels.

Strasburg, Pennsylvania, United States

Supported the brand development strategy and elevated brand presence by creating momentum within all programs through organization, communication, and project management. Partnered with the Communications team to refine and publish content for all social media platforms and digital channels. Provided copywriting support for content development across all branches of Sight & Sound Ministries. Contributed logistical support around the details of premieres, corporate events, public relations events, and Sight & Sound hosted community events.

Lancaster, Pennsylvania Area

Served as the CEO’s creative liaison, representing her to other departments within the company as well as external customers on behalf of the business. Collaborated with the CEO on design concepts, trend research, and market analysis. Executed CEO’s product development vision by directing Artists and Internal Graphic Designers. Communicated on behalf of the CEO with sourcing agents and vendors worldwide throughout the development process to ensure deadlines, costing, and quality standards were followed.

Lancaster, Pennsylvania Area

Orchestrated the design and printing of all custom orders. Supervised the design process through constant collaboration with the graphic design team and client, ensuring the designated turnaround time of each design was met and customer expectations were exceeded. Advised clients on design, printing and shipping of the product. Directed order pick up, production and delivery of finished goods from the outsourced printer to our shipping facilities.

Spearheaded the research of color and design trends within the domestic and international markets, creating presentations for the CEO and Product Development Team to be used as a resource when developing new product lines. Furnished outside Artists with detailed art direction for their individual lines showcased within the PBK catalog offering. Composed design direction for internal Graphic Designers through hand drawn sketches, story boards, and detailed direction spreadsheets containing color, size and production process descriptions. Guided sourcing agents and vendors worldwide throughout the development process to ensure deadlines, costing and quality standards were followed.

Advised York Wallcovering’s most premiere global customers on the design, coloring, layout, and production processes. Coordinated with Sales, Marketing, Graphics, Accounting and Manufacturing. Supervised both hand-screen and press production for all outside clients ensuring print and design quality was maintained. Created visually appealing, fashion forward book layouts for outside customers and various York Brand collections. Designed story boards showcasing design inspiration, theme, and all-around vision of the collection to be presented in sales meetings and at shows both nationally and internationally.

Worked closely with a team of Senior Residential Stylists, Junior Stylists, Designers, Manufacturing, Marketing, Sales and Outside Vendors to develop stylish residential wallpaper collections. Managed design and engraving budgets. Monitored team's development and production schedule, ensuring key dates were met. Researched trends in design and color within the residential interiors environment. Tracked sales numbers and performance, pinpointing top sellers and areas of improvement. Designed book layouts for the team's various wallpaper collections.

Interacted with customers on a daily basis, working with the team to drive sales and ensure all store goals were met. Assisted with the visual merchandising of the sales floor, ensuring the store was laid out in a dynamic and appealing manner. Placed merchandise orders for the retail store as well as the wholesale department. Worked in conjunction with Mary Dougherty & Associates to coordinate sales promotions and company PR events.