• Lead a hard-working team focused on display and performance marketing, vendor management, sales operations, and building scalable solutions to achieve greater efficiency • Own a global organization of campaign management professionals responsible for day-to-day strategy and execution, production, reporting and optimization • Own vendor resources, relationships, performance, and training • Partner with our vendor teams to drive scale and efficiency, while solving operational issues, weighing the impact each decision has on partners and internal business owners • Drive cross functional business initiatives, understanding outputs and business needs • Work in close partnership with our global lodging sales teams to help meet and beat targets • Partner with internal teams and actively provide suggestions around operational efficiencies and process improvements with effective roll out and follow through of proposed initiatives • Closely supervise campaign production to ensure quality of executions is high and adheres to published policies and guidelines

• Lead a team of 10 account managers responsible for $35MM in delivered display revenue for North America in 2021.• Grew team by 30% in 2021 through interviewing, training, and developing talent essential to supporting our revenue growth.• Responsible for organizing onboarding sessions for five new hires in H2 2021, ensuring foundational role responsibilities were established.• Conduct weekly meetings with account managers to review campaign pipelines, verifying high quality work is being performed, and that creatives are in line with EG policies and guidelines.• Constantly monitor revenue at risk dashboards with team members to ensure we maximize delivered revenue for the business.• Analyze and present solutions or improvements to solve for business challenges and operational roadblocks.• Collaborate and negotiate with sales directors as well as business development managers to ensure our teams provide the best partner experience • Effectively influence colleagues and project stakeholders by offering alternatives to find common ground while considering other perspectives.• Consistently balance the needs of internal teams, partners, and traveler first mindset through creative solutions and problem solving.• Coach and develop talent with team members for individual career goals and provide constructive feedback to support growth opportunities.• Actively embody Expedia Group leadership expectations of execute for today, empower together, and evolve for tomorrow.

• Collaborate with Senior Account Executives to produce, launch, and monitor campaigns for Hotel Strategic Accounts and Financial Services partners.• Communicate creative best practices, technical policies, and create attainable workback schedules for new and repeat clients.• Liaison with design and trafficking vendors to ensure internal requests meet expectations to produce high end results and increase internal efficiencies. • Consult clients from beginning to end on Expedia guidelines and best practices to ensure campaigns perform to their benchmarks.• Review and analyze campaign performance on a weekly basis to proactively optimize for delivery and return on ad spend.• Deliver custom campaign performance reports showcasing Expedia’s value.• Support team members as needed while giving knowledgeable insight to overcome roadblocks.• Provide support on critical project pillars to improve processes while working in conjunction with other internal stakeholders.• Review and approve new and revised contracts using internal guideline knowledge and a business driven mindset.• Analyze weekly team data to showcase operational gains and time spent improving the business.• Assist in candidate interview loops for account management and other department teams.

• Support the Account Executive team to implement compelling promotional campaigns for Hotel, Airline, and DMO clients.• Collaborate directly with clients to communicate creative specifications, provide clear timelines, and set appropriate expectations.• Manage creative services and liaison with multiple internal teams to ensure consistency across all channels.• Consult clients on Expedia, Inc. guidelines and best practices to ensure their campaign performs to their benchmarks.• Ability to launch multiple campaigns at once by meeting tight deadlines with confidence and organization.• Troubleshoot third party tags from multiple vendors to ensure policies are met.• Proactively review and analyze reporting on a weekly basis to detect potential discrepancies.• Complete monthly billing processes to ensure all campaign revenue is accounted for.

• Manage the ecommerce operation, maintenance, and performance measurement of 45 client accounts generating over $100k in digital marketing and advertising revenue each month.• Analyze digital reporting to improve accuracy, boost efficiency, and maintain consistency.• Direct and maintain website technical structure, content, design and aesthetics, navigation, information architecture, branding/marketing, and functionality while increasing web traffic, customer engagement, inventory page views and lead generation.• Lead cross-functional efforts to develop and execute short and long-term improvements to enhance clients' online presence and marketing needs.• Team with other departments including SEO, Digital Advertising, Reputation Management, and Email Marketing presenting Cobalt as a united front across all service lines to the client.• Expand and develop marketing and advertising strategies to optimize client business goals.

• Coordinated weekly production life cycle process for 50 unique daily deals in the Pacific Northwest.• Managed logistics of all promotions directly with the merchant and marketed weekly loyalty offers to provide customers with the best deal available.• Advised client base resulting in an increase to brand presence, web site traffic and overall customer base.• Reviewed client contract terms to ensure submitted advertised deals were of the highest quality.• Assessed back end redemption issues within the operations department and ensured each promotion was seamless.• Researched and analyzed customer purchasing trends in individual cities nationwide for systematic efficiencies and recommendations.• Maintained close attention to detail in a fast-paced, rapidly-changing environment.