Stephanie Suarez Email & Phone Number

New York, New York, United States

a. Brands: Amorepacific, Innisfree, Laneige, Sulwhasoob. Channels: Amazon, Bergdorf Goodman, Bloomingdales, Neiman Marcus, Nordstrom, Saks, Sephora, Ulta, etc.•Develop and implement by brand, by retailer sales strategies and action plans to achieve sales growth in key retailers and maximize sales productivity and profitability.•Develop such strategies and determine business needs through complex analysis and reporting to achieve organization key objectives.•Responsible for developing optimized processes or process enhancement to ensure maximum efficiency for key functions within the organization (i.e., EDI, Sales & SKU forecasting, budgeting, etc.) and foster an organization of continuous process implementation and improvement.•Facilitate successful implementation of short- and long-term strategies for distribution, productivity, performance, and new processes.•Own the development of all net sales and retail sales forecasts for all points of distribution to successfully drive the business revenue targets. •Negotiate stock and sales plans and prepare monthly, quarterly, seasonal, and annual sales and shipping forecasts.•Manage the development, review, and implementation of an accurate forecast for use in financial, production and strategic planning processes.•Ensure accurate forecasting and proactive inventory and assortment management, with close collaboration with Marketing and Planning teams.•Identify strategic opportunities to sell in additional revenue while ensuring key moments/initiatives are captured to mitigate risks and liabilities.•Manage entire sales related EDI process from PO receipt to ship, manage retailer account relationships, and ensure excellence in sales operations.•Analyze and communicate all overall stock concerns to appropriate stakeholders to ensure stock levels to optimize turn.•Provide weekly/monthly/quarterly account business recaps and monthly reporting that details sales, SKU ranking, productivity, and stock & sales.

•Reported weekly, monthly, and quarterly business overview to support the overall Sales and Marketing objectives and strategies through volume and SKU related information, analysis, and reporting.•Shared Weekly and Monthly Sales performance reporting on results vs plan vs growth and provide overall feedback during weekly/monthly touch bases with Leadership Team.•In partnership with Head of Sales, developed yearly Sell-Thru and Sell-In Plan breakdown for all brands/channels based on historical data, retailer activations and Marketing Team activations.•Maintained Sales Side by Side to ensure all key events/activations are recorded for visibility and actionable next steps.•Partnered with demand planning/logistics team on projections by SKU to improve overall inventory management and ensure stock level supports retail sales growth.•Made recommendations to Head of Sales for territory alignment, team configurations, and coverage models, to maximize sales productivity.•Closely partnered with Strategy/Finance teams to develop an approach to new business opportunities and improvements to current channel strategies.•Worked with Head of Sales and CFO to review door P&L seasonally and analyze opportunities to drive profitable and productive doors.•Collaborated with Operations Team to manage, supervise, and coordinate Purchase Order processing activities- ensuring Purchase Orders are complete, accurate and shipping within PO window for existing doors and new doors.•Decision maker in instruction provided of all retail Purchase Orders to Operations Team to ensure all sales objectives are being met.•Ensured all newness/limited edition POs have transmitted through EDI for seamless Sales Operations.•Built and maintained strong and influential relationships with external retail partners through daily communication.

•Developed yearly Sell-Thru and Sell-In Plans, Travel, Entertainment and Freelance Budgets and Sales incentive programs.•Partnered with Vice President of Sales to assess Sell-in and Sell-Thru plans to ensure plan objectives are met as well as ongoing review of overall field alignment and structure to maximize business.•Ensured sales reports and other internal intelligence were provided to the sales organization. Developed new reporting tools as needed.•Set the overall account strategy along with the Vice President of Sales to include marketing, assortment, merchandising, promotional gratis and events.•Established effective relationships and collaborations with cross-functional teams including but not limited to Finance, Field Sales, Marketing & Education.•Reviewed retail sales to analyze opportunities to drive profitable and productive doors.•Reviewed and analyzed promotional activity results to ensure we are investing in the right marketing activities.•Collaborated with Planning Team to ensure the correct portfolio is being leveraged. Heavy focus on assortment, stock levels and key sampling.•Reviewed door profiles seasonally to ensure new initiatives are allocated correctly to ensure sell through and mitigate returns.

Greater New York City Area

•Reporting- Created and communicated monthly and quarterly business overview to be shared with management and Sales Team to support the overall Sales and Marketing objectives and strategies through volume and SKU related information, analysis and reporting to include: Net (Sell-in), Retail (Sell-Thru), SKU Reports, Return analysis, Master Event Calendar Management•Worked with SCM Team to manage and supervise all Purchase Order processing activities ensuring Purchase Orders are complete, accurate and shipping within PO window for existing/new accounts.•Improved workflow and efficiency by becoming main point person with retail partners on all orders, new product set up and any product related inquiries.•Monitored Store & DC Inventory to assess any potential Out of Stock issues to maintain healthy inventory levels.•Maximized OTB by cleaning up all retailer replenishment and communicating all discontinued/OOS SKUs with retailers to ensure dollars were not wasted.•Partnered with Strategy/Planning Division on projections by SKU to improve overall inventory management. •Managed Promotional Budget and tracked and distributed Freelance, Travel, Entertainment and Gratis Budgets.•Developed forecast/allocations for retail promotional sets/collateral for Event and Sales promotional activities, In-store support, Gratis/Training. •Partnered with Marketing Teams & Sales Management to review and redefine Sampling Strategy to maximize efficiency of sampling. •Maintained Customer Database to create new Customer Accounts as needed.•Maintained Out of Stock/PO fallout logs weekly for requesting of booster Purchase orders to retailers to maintain optimal stock levels in all accounts.•Allocated assigned yearly Sales Budgets to Sales Division Team Members.•Worked with IT/WH team on resolution to any EDI, BI or SAP issues as they arose.

Greater New York City Area

•Executed launch of Elle L’aime fragrance exclusively for Neiman Marcus B&M & .COM.•Created marketing initiatives such as a full 360 launch plan to include advertising, press events, direct mailers, product brochures, gift with purchase incentives, social media campaign, merchandising, videos, referral programs, etc., with the direct intention of achieving sales goals, increasing short and long-range ROI, building brand awareness, and acquiring and cultivating new clients.•Created monthly promotional calendars by channel to help streamline all existing marketing programs throughout all retailers.•Developed focus product and launch product marketing strategies to maximize the potential sell through growth.•Targeted existing clients by implementing loyalty promotions and incentives to maintain positive client relationships.

Greater New York City Area

•Created Monthly Newsletter for Sales Team to inform all on new product launches, new store openings, retailer event GWPs, Marketing activity, press and social media tag recaps, merchandising updates, Sales Associate Incentive programs, etc.•Conducted NPD/competitive analysis to educate Sales & Marketing teams on new capabilities and how they can leverage for omni-channel marketing.•Developed content for marketing collateral such as product brochures, visual aids, web, and social media forums, etc.•Developed weekly e-blasts to drive business through call-to-action promotions.•Reviewed product copy for company website and retailer .COM, product packaging and inserts, training manuals, etc.

Greater New York City Area

•Assisted Director of Operations with all supply chain and logistic procedures necessary to move products to retailers, including the development of reports, tools and processes for production planning, inventory management and replenishment/distribution.•Assisted Sales Department by creating a monthly Suggested Purchase Order Report based on product selling trends in all retailers.•Implemented and managed a Project Status Report created to ensure all steps necessary to complete projects are met within established timelines.•Acted as a liaison between the organization and the retail partners to establish sound communication and follow-up on all pending matters, including purchase orders, product set-up, retailer special requests, etc.•Communicated with Warehouse Manager to track and expedite Purchase Orders as required.•Managed return reporting system to increase company visibility to reduce product returns in all retailers.

Greater New York City Area

•Analyzed clients’ skin while listening to their concerns in order develop individualized skin-care programs with the products necessary for their needs.•Introduced the latest beauty products by offering samples, demonstrating their applications as well as explaining the benefits to the client.•Assisted Operations Manager by monitoring the inventory on 30+ skincare brands to ensure product stock was at healthy levels.•Provided sales assistance to Color and Fragrance Departments and ensured beauty area remained well-maintained and to the highest standards.

Greater New York City Area

•Sold premium health club memberships and educated all prospective clients of the benefits of obtaining a healthy lifestyle•Assisted the General Manager in organizing marketing campaigns designed to acquire new clients in an already saturated market•Implemented sales-training programs to improve the performance and help motivate 20+ full-time and part-time employees•Reviewed client contracts in order to ensure accuracy and identify possible discrepancies