Discovery process identifying Target Audience for Social Media, identified primary source of new patients, and reviewed previous advertisements and sponsorships. Established Facebook, Twitter, and Instagram accounts, created monthly content calendar with the objective of increasing followers, generating more interactions, and increasing awareness of business to new audiences. Created monthly action steps to be executed or train & assigned to Ellis staff. Provide monthly FB and Twitter reporting of follower counts, page activity, reach, and demographics of followers. Evaluated opportunities and make additional marketing/public relations recommendations as opportunities presented. Reviewed, recruited, or generated Patient Testimonials, events, and contests. Website and mobile site recommendations as appropriate.

• Media/Advertising design and purchasing • Internal and external event planning• Maintaining online image and presence through website content, social media, and video production• Direct public relations efforts in collaboration with outside agency • Coordinating office visits with current and prospective referral sources in an effort to cultivate relationships and build mutually beneficial connections• Reports to the Practice Administrator

Leads the execution of the company's strategic plan relating to all marketing, branding, advertising, broadcast direction, communications and community relations. Ensures articualtion of the company's desired image, assures consistent communication of image throughout the organization, and engages the team members in the meaning and values of the company. Directs media purchases, coordinates market research, internal and external event planning, training, and serves as the company representative in community relations efforts including sponsorships and corporate partnerships.