As a Senior Associate at Leap, I play an instrumental role in designing and executing insights and innovation programs for many of our clients. Each day, I exercise my love for flawless logistical planning, keen observation, and purposeful creativity. Never one for sitting still, I like to be presented with fresh, new challenges that try my known ways of thinking. As a result, I've gained varied category expertise within the healthcare, CPG, and news media sectors. You can often find me on the road with a cross-functional client team, in the field, rolling up my sleeves with consumers, or stretching my perspective from analogous sources. Today, I work on a team that provides influential innovation results, compelling consumer insight and targeted market research to clients like The Hershey Company, Campbell Soup Company, Turkey Hill Dairy, PA Media Group, and PinnacleHealth.

SUMMARY: Help to guide clients through a variety of new product development challenges with proprietary tools and processes for innovation. Assist in offering practical, strategic market research consultation, utilizing the qualitative and quantitative tools necessary to answer complex research and insights questions.Innovation-Work with Marketing, Insights and Innovation teams to create, develop and prioritize new ideas-Analyze and interpret product and service ideas by testing against a variety of business-relevant filters and measurements-Carry out proprietary innovation processes designed to explore, evaluate and analyze ideas for new products, services, and new lines of businessInsights and Research-Assist in the development and execution of traditional and nontraditional research designed to deepen understanding of the target consumers’ conscious and unconscious needs, desires, purchase drivers and concerns-Work closely with Consumer Insight, Innovation and Market Research client teams to develop and leverage existing customer insights-Work with qualitative and quantitative research methodologies to orchestrate traditional and non-traditional research projects -Work with third-party recruiters and respondent providers to secure reputable research facilities and event locations -Design traditional and non-traditional research projects-Provide insightful analyses that point to business implications Project Management-Monitor time, tactics, resources and budgets to ensure projects meet objectives, keep on schedule and stay within budget-Orchestrate complicated project logistics to keep clients informed on details of schedules, milestones, information captures and research stages

-Assisted Account Executives in attracting new business and managing existing clients-Researched competitor advertising and programs using online and media library resources-Created Microsoft Excel and Word documents to manage client relations and specific job projects

-Promoted new books, copy-edited books in various stages of publication -Conducted cover analyses and created cover proposals for two upcoming books -Compiled press notebooks and created contact lists

-Helped Department Supervisor to update, research, and re-format the department Access Guide-Filled in at the front desk during lunch hours to handle enquiries from students and faculty