Stephanie Nunez Email and Phone Number

Played a pivotal role in shaping the influencer program by crafting internal and external influencer Standard Operating Procedures (SOPs) as comprehensive guides for clients and team members. Developed and executed a cohesive influencer marketing strategy aligned with the company's brand, goals, and target audience.Influencer Identification: - Researched and identified relevant influencers within our client’s audience. - Utilized tools and platforms to assess their suitability for partnerships.Outreach and Engagement: - Reached out to influencers via email, social media, and other communication channels to initiate partnership opportunities. - Developed compelling pitches and offers tailored to each influencer's audience and content style.Content Collaboration: - Collaborated with influencers to develop engaging and authentic content aligning with the client’s messaging and goals. - Provided influencer guidance, creative briefs, and support to ensure content met quality standards. - Managed timelines, deliverables, and budgets to ensure successful gifting outcomes. - Monitored socials for content performance and provided regular updates to clients.Partnership Management: - Negotiated partnership terms, including compensation, content deliverables, and usage rights. - Coordinated the execution of contracts and agreements, ensuring compliance with company policies.Reporting: - Utilized internal software, Upfluence, to manage all influencer relationships and track campaign performance. - Monitored and analyzed the performance of influencer campaigns, using data to measure effectiveness and ROI.Influencer Events:- Coordinated and managed events, product launches, and promotional activities.- Assisted in attending influencer events and supported company events with Lemon8 and Coca-Cola.

- Skillfully engaged with a diverse range of influencers, adeptly negotiating and overseeing end-to-end partnerships across all tiers, including Nano, Micro, Mid, Macro, and Mega influencers.- Leveraged analytical tools to craft comprehensive monthly campaign reports, effectively measuring ROIs and providing invaluable insights for strategic refinement.- Developed and managed all influencer programs, including brand ambassadors, Paid Partnerships, UGC, and product gifting.- Worked closely with Senior Directors and the brand marketing team to develop influencer-facing briefs aligned with marketing priorities, ensuring synchronization with quarterly campaign goals.- Coordinated seamlessly with in-house marketing and social media teams to maximize the impact of Influencer Marketing assets across all marketing channels.- Successfully orchestrated influential influencer programs, overseeing the entire process from identification to content review, consistently delivering measurable and impactful outcomes.

- Managed effective end-to-end communication with creators, overseeing the process from confirmation to content submission.- Led the complete influencer marketing process, including strategy development, research, creative ideation, execution, legal considerations, and production.- Conducted influencer outreach, negotiations, and contract management to optimize brand outcomes.Campaign Execution (Management & Reporting):- Managed internal GRIN platform as needed for campaign management and reporting.- Worked on campaign reports, including data gathering.- Assisted with cross-division communications and collaborative presentations.- Built client materials, including talent overview slides, strategy decks, social tracking documents, and campaign reports.- Tracked client management, including creative briefing, timeline/deliverable management, and creative reviews.- Analyzed and evaluated the performance of influencer marketing campaigns, driving strategic decisions and implementing improvements.- Acquired and amplified influencer-driven content, effectively utilizing a mix of user-generated content (UGC) and sponsored ads. Strategically distributed content across multiple marketing channels, showcasing expertise in maximizing impact through platforms like Facebook and TikTok ads.

- Curated and managed dynamic social content calendars across Twitter, Instagram, and Facebook, tailored for the female audience in STEAM industries, leading to a notable uptick in brand engagement.- Crafted visually captivating social media posts utilizing Photoshop and CANVA, resulting in robust engagement metrics, including increased likes, comments, and shares.- Stayed abreast of the latest social media trends and consistently generate innovative ideas to support our clients in achieving their goals and key performance indicators (KPIs).- Analyzed data to gain insights into audience behavior, content performance, and overall social media effectiveness. Used these insights to refine strategies, optimize content, and enhance the impact of social media efforts.

- Oversaw and analyzed key performance indicators (KPIs), prepared detailed reports to measure the return on investment (ROI) of various marketing initiatives.- Developed and executed a comprehensive content strategy for social media platforms, considering the target audience, brand voice, and platform-specific best practices.- Created engaging and shareable content, including text, images, videos, and other multimedia elements, to build brand awareness, foster community engagement, and drive desired actions.- Proactively engaged in outreach, cultivated relationships with vendors, partners, and influencers to strategically achieve business goals for clients.