• Established the company’s ESG programme. Successfully lead Capsule through the B Corp certification process. • Directed the Sculpted by Aimee flagship store launch.• Identified dynamic founder profiling opportunities i.e strategised Aimee Connolly’s award-winning Everywoman Entrepreneur Awards entry. • Devised and implemented UK market launches of several clients with retailer and D2C support.• Established the Artist Relations/PRO community outreach initiative… Show more • Established the company’s ESG programme. Successfully lead Capsule through the B Corp certification process. • Directed the Sculpted by Aimee flagship store launch.• Identified dynamic founder profiling opportunities i.e strategised Aimee Connolly’s award-winning Everywoman Entrepreneur Awards entry. • Devised and implemented UK market launches of several clients with retailer and D2C support.• Established the Artist Relations/PRO community outreach initiative. • High-level networking and outstanding media contacts across media, KOLs and industry professionals in multiple disciplines. • Provided extensive community building experience. • Brought in significant new business accounts.• Created and managed creative communications strategies to support brand portfolios including branded content.• Coached brand founders across media interaction and media training.• Extensive experience working with incubator brands and start-ups. • Provided strategic direction to clients and account teams; focused on client growth and brand development. • Guided the team to develop and deliver regular, best-in-class and on-brand advocacy across all media; optimised relevant KPIs.• Managed Corporate Comms for FMCG clients.• Guided teams on cultural appropriation and DEI. • Crisis and issues management; offered counsel to clients across complex business challenges. Show less

• Part of the Leadership team for UK & ROI, oversaw external/internal communications, brand positioning and C-Suite profile management.• Developed a cross-functional communications team - devised and implemented multiple 360º strategies and toolkits.• Exceptional collaboration with Global team and other global functions.• A challenger spirit demonstrated by proactive and reactive disruptive strategies, with a ‘test and learn’ approach, in response to competitors. • Managed… Show more • Part of the Leadership team for UK & ROI, oversaw external/internal communications, brand positioning and C-Suite profile management.• Developed a cross-functional communications team - devised and implemented multiple 360º strategies and toolkits.• Exceptional collaboration with Global team and other global functions.• A challenger spirit demonstrated by proactive and reactive disruptive strategies, with a ‘test and learn’ approach, in response to competitors. • Managed department of 20, with £2M budget handling over 40 yearly projects covering Communications, Talent and Influencer Marketing, Artistry, Fashion, Artist Relations, and ESG. • Responsible for ESG for the region, including employee volunteering initiatives and VIVA Glam. • Handled influencer marketing and social (organic and paid), ensuring alignment with brand voice. • Maintained number one position in earned media monitoring for seven years; surpassed annual stretch KPIs. • Devised innovative earned media strategies to drive consumer and influencer engagement to drive awareness, consideration and brand love. • Organised high-profile industry events, global trend presentations and press events in UK/EMEA. • Spearheaded the first industry influencer product collection; responsible for key global fashion and talent collaborations. • Fostered strong employee relationships; mentored colleagues in other departments and brands. • Strong track record of success in through ambitious storytelling based on deep audience understanding, engagement and KPIs.• Deep knowledge of the fashion industry; organised and negotiated over 250 fashion contracts and sponsorships across London Fashion Week.• Identified and negotiated high profile, equity sponsorship partnerships which included The Fashion Awards, London Fashion Week and Alexander McQueen: Savage Beauty sponsorship. • Fostered excellent retailer relationships. • Highly experienced in media management, crisis and issues communications. Show less

Regional Head of Communications and Fashion Relations; part of the MAC Leadership Team in UK and ROI.

Member of the Board of Trustees

Clients included: Wella Professionals, Anna Sui Fragrances, Wilkinson Sword, P&G Beauty

Clients included: Boden, Mini Boden, Gossard, Berlei, Shock Absorber, Clark’s, Kangol, Iceberg, Thomas Pink and Dunhill