Marketing expert offering solutions for companies looking to improve brand awareness, increase market share, drive new business or build an actionable marketing plan.

Responsible for the portfolio management of the global brands for Campari (Appleton Estate, Coruba and Wild Turkey) and Bacardi (Bacardi, Bombay Sapphire, Grey Goose, 42 Below).Management of two direct reportsKey successes include:- Brand relaunch for Coruba rum - including packaging refresh, NPD, and comms campaign- NPD launch of two RTD's to market - Coruba Gold & Dry & Wild Turkey & Cola 7%- Launch of limited edition luxury rum "Joy" with supporting PR campaign… Show more Responsible for the portfolio management of the global brands for Campari (Appleton Estate, Coruba and Wild Turkey) and Bacardi (Bacardi, Bombay Sapphire, Grey Goose, 42 Below).Management of two direct reportsKey successes include:- Brand relaunch for Coruba rum - including packaging refresh, NPD, and comms campaign- NPD launch of two RTD's to market - Coruba Gold & Dry & Wild Turkey & Cola 7%- Launch of limited edition luxury rum "Joy" with supporting PR campaign and nationwide tour with Joy Spence, master blender - Management of Bombay Sapphire's annual "Project Botanicals" pop-up cocktail & dining experience Show less

Responsible for the successful marketing of all Craft products within the Lion portfolio. A specific focus on the Mac's family of craft beers as well as Emerson's and Little Creatures.Key successes include:- Relaunch of Mac's brand- Introduction of NPD including Mac's Cider, Three Wolves and Green Beret

Key successes while in this role include:- Development of 3 year brand strategy including consumer and sales goal setting- Over-delivery against sales targets for both years- Creation of a strategic plan to broaden seasonality for Corona. 37% uplift in seasonal volume sales achieved through media placement, skifield partnership and experiential activations-Development of two successful experiential campaigns that drove brand health gains- Development and execution of full… Show more Key successes while in this role include:- Development of 3 year brand strategy including consumer and sales goal setting- Over-delivery against sales targets for both years- Creation of a strategic plan to broaden seasonality for Corona. 37% uplift in seasonal volume sales achieved through media placement, skifield partnership and experiential activations-Development of two successful experiential campaigns that drove brand health gains- Development and execution of full TTL marketing campaigns - 2 x Summer and 2 x Winter campaigns- Creation and implementation of a digital strategy and associated measurement tools driving acquisition and engagement- Successful implementation of x 4 Corona Spiritual Homes in On Premise- Initiating key brand partnership relationships including niche media outlets to create bespoke content, and lifestyle brands to create collaborative ventures Show less

- End-to-end responsibility for development of mobile offers including financial modelling and ROI- Development and implementation of communications plan for each campaign

- Developed campaigns (both creative development & media approach) to deliver on specific marketing objectives - Campaigns include Mobile Christmas, Total Home Mobile, Smartphone Network- Management of Mobile Comms budget

- Managed all advertising and communication of key propositions through Telecom retail channels - Telecom Retail Stores, Dealers and Mass Market Retailers- Deliver Channel marketing communications strategy, plan and activity with 100% accuracy on a monthly basis- Align collateral with brand direction and ensure visual implementation of brand strategy

A contract role where I was responsible for the premium beer portfolio including Pure Blonde, Asahi, Crown Lager, Carlton Fusion and Kronenbourg 1664 - Primarily responsible for full TTL campaign for Pure Blonde- Achieved EBIT targets across entire portfolio- Consistent over-achievement of PUre Blonde sales budget by at least 20% each month- Achievement of 80%+ distribution for Pure Blonde in grocery-Successful ranging of Pure Blonde 12 packs in Progressive stores

- Full PABM of Bendon Sport & Bendon Motherlove ($5.5m)- Strategic development and implementation of marketing plans- Brand launch of Bendon Motherlove- Management of full brand refresh for both brands- Range rationalisation and forward product planning