Over 18 years experience designing and developing products, creating experiences and emotionally connecting with people through brands. A former manager once described me as, “a bright flower sprung from a crack in an asphalt parking lot.”Proven experience in engaging all brand touchpoints using strategy and design thinking. Designed and developed overall brand strategy, product line architecture, packaging systems, hard goods, soft goods, training/educational products, and marketing collateral for consumer electronics, action sports, training & fitness, women specific and food & beverage brands.