I am a Senior Brand & Digital Marketing Manager who specialises in connecting businesses with target customers by providing strategic leadership and direction, driving digital transformation, and creating and delivering best-practice brand management and digital marketing initiatives.Over the last 15+ years I have partnered with businesses in diverse industries to develop and execute innovative strategies, marketing plans, promotional campaigns and loyalty programs that have increased brand awareness and equity, attracted and engaged target customers, and optimised product exposure in highly competitive markets.Applying my expertise in B2B/B2C ecommerce and marketing has enabled me to deliver strategic customer-focused and user-centric solutions, drive digital business transformations, and successfully launch and refresh brands globally. I have also played a key role in driving digital transformation and re-platforming as well as managing the marketing and delivery of various products, programs and projects, and bringing outdated systems into the 21st Century.My success driving business performance and transformation stems from leading, managing and mentoring high performing teams, and creating a culture where people feel inspired, empowered and supported to consistently deliver outstanding results in line with strategic brand objectives.I am also passionate about improving efficiency, optimising commercial viability and making the user experience a highly memorable and enjoyable one that rivals company and brand competitors across a diverse range of markets. Some of my specialties include:✔ Brand Management✔ Customer Experience (CX) ✔ Digital Marketing✔ Digital Transformation✔ Ecommerce✔ Marketing & Communications✔ Multi-Channel Marketing✔ Product Development & Management✔ Project Management✔ Research & Analysis✔ Social Media✔ Stakeholder Management✔ Strategic Leadership & Planning✔ User Experience (UX)✔ Website & Intranet Management
Listed skills include Leadership, Customer Experience, Wellness, Collaborative Problem Solving, and 46 others.