Stephanie Kim Email & Phone Number

Develop global employment branding campaigns to support key hiring initiativesResearch and report on global trends in the CRO industryAlign with Marketing and T&R to adhere to and adapt brand guidelines, hiring goals, and companyvaluesDevelop social media and digital campaigns with Marketing teamLead and champion the PSI Careers website and help manage key vendor relationshipsReport to company leaders regularly on performance and benchmarks

Lead marketing strategy and be hands-on to implement the strategy across all marketing channelsActs as a brand ambassador to promote brand awareness and drive lead generation Manages content development for all channels including all collateral pieces, the corporate website, social media, and public relations; and content for the website to ensure it is always up to date Coordinates with internal stakeholders and external communications agencies and vendors for the creation and production of all marketing materialsCollaborates with designers to develop creative, innovative, compelling marketing campaigns through all channelsCollaborates closely with marketing analytics team to build and track marketing campaigns to evaluate the effectiveness and enable continued improvementContributes to social media effortsFollows a strong customer-service approach to work, with both internal and external customersKeeps current on communication industry trends, technologies, and methodologies, interested in both traditional and trending approaches, keeps an eye out for new tech to consider, and new ideas to tryMaintains the ability to balance multiple projects and spontaneous marketing opportunities that may arise

Raleigh-Durham, North Carolina Area

Social media strategist using social media for brand awareness and KPIsDeveloped, implemented and managed social media and public relations strategyExcellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media networksOptimized Premier Research’s digital presence across all social channelsGood understanding of social media KPIs and how to measure success of campaignMonitored SEO and user engagement and suggested content and posting optimizationMonitored user engagement and responded, escalated, or took other appropriate action as needed to maintain and improve Premier Research’s brand reputationIntegrated social media efforts with other marketing campaignsManaged outside PR agencies and vendorsStay up to date with the latest social media best practices and technologiesUsed social media marketing toolsAttended educational conferencesDeveloped content for social media and worked with copywriters and designers to ensure content is informative and appealingCollaborated with Marketing and Business Intelligence departmentsIdentified and built relationships with industry professionals and influencers via social media to create a strong networkSupported other marketing activities as needed

Raleigh-Durham, North Carolina Area

Served as editor for The Monday Update, Nursing Leadership Exchange and as part of the editorial team for Duke Nursing Magazine.Wrote and coordinated the production of content including photography and videography for publications, web and social media platforms.Edited the weekly Monday Update newsletter and created the newsletter within the MailChimp marketing platform.Monitored user engagement and responded to messages to maintain and improve the organization's social reputation.Actively optimized Duke University School of Nursing's digital presence across all social media platforms.Suggested and created content and posting optimization for social media platforms.Integrated social media efforts with marketing campaigns to develop consistent messaging across all channels including website, email and advertising.Coordinated the preparation, printing and distribution of publications and special projects.Conducted interviews, research and wrote news releases, articles, multimedia web content and feature stories to publicize and promote Duke University School of Nursing activities and programs.Maintained an ongoing interface with departmental personnel to elicit news and promotional items of interest.Copy edited a variety of sources.Drafted messaging, articles and opinion pieces on behalf of the School's Dean, the Office of the Dean, the Office of Marketing and Communications, and other units and individuals.Developed talking points and presentations for internal and external audiences.Interfaced with Duke University Health System's Office of News and Communications, as well as Duke University's Office of News and Communications to coordinate dissemination of information from Duke University School of Nursing to its increasingly broad audience in the form of social media, news articles, email marketing, press releases, magazines and digital and print advertising.Responded to media requests for information and articles concerning activities.

Raleigh-Durham, North Carolina Area

Worked with both internal communications targeted towards Duke Health Technology Solutions (DHTS) staff and on external communications to users about DHTS systems. Chose appropriate materials for different audiences, decided on correct tone to use with each audience, Built communications strategies for large projects.Produced marketing videos for internal and external platforms to reach multiple audiences.