Stephanie Sentuc Email & Phone Number

Munich, Bavaria, Germany

Munich, Bavaria, Germany

• Owning global positioning, packaging and go-to-market (GTM) strategy of Outbrain's Data, Privacy & AI solutions, working cross-functionally with product, sales and marketing teams
• Building business cases highlighting new levers of growth through market analysis and presenting to senior leadership, informing product and company strategy
• Enabling sales teams to effectively articulate the value of our data, technology and derived products
• Crafting thought-leadership helping establish brand credibility with enterprise buyers

Munich, Bavaria, Germany

Munich, Bavaria, Germany

• Led the marketing strategy for key European markets, working in close collaboration with creative and media agencies, Go-To-Market and Sales teams
• Planned, coordinated and implemented full-funnel digital and ATL campaigns mainly via paid social, programmatic and influencer partnerships
• Created and grew the French Anker TikTok account, gaining 50k followers in three months
• Fully led the search, evaluation and implementation of new ad tech partner for managing and measuring digital marketing campaigns
• Winner of the department’s Q3 2021 “Gold Medal of Excellence” award, rewarding best performer of the quarter, with an emphasis on recognising team player attitude

Munich, Bavaria

• Planned and executed campaigns for global B2B clients (Cisco, Schaeffler, SolarWinds) across key digital channels, including social media, search, programmatic and direct display
• Led the multi-million euro Schaeffler account globally and managed one direct report
• Coordinated with multiple stakeholders to launch and measure the highly innovative Messenger experience for Cisco, helping drive new consideration from Small Businesses (30% of SB owners engaging with the Messenger.
• Leveraged data to present key insights, learnings and recommendations in quarterly business reviews and client meetings

Dublin, Leinster, Ireland

• Managed and grew a portfolio of 45 clients (generating $4M+ in revenue per quarter), helping define digital marketing strategies and analysing data to optimise campaigns
• Worked with cross-functional teams across the organisation to heighten the level of consultative support for top opportunities
• Presented quarterly portfolio reviews, identifying key opportunities and defining a clear roadmap to further grow clients
• Led a key business initiative across the French team (incl. event with 46 attendees) to increase mobile first video adoption amongst advertisers, which resulted in a 20% uplift in adoption after one quarter
• Represented Facebook at conferences, events or through webinars (delivered 3 webinars and presented at 6 events/conferences to audiences of 40+ people)

Dublin, Ireland

Paris Area, France

• Actively participated in the development process (product management), defining go-to-market strategies for the renewal of the Pro Fiber and Serioxyl brands (L’Oréal Professionnel)
• Conducted and leveraged trend and competitor analyses across the haircare sector, leading to new concept ideas for 2019 with clear positioning and naming proposals
• Monitored and conducted monthly analyses of global haircare performances
• Closely followed tests of 15 new shampoo, mask and leave-in formulas and presented results to our Marketing Director

Paris Area, France

• Supported development and production of ATL (TV and Print) campaigns across Europe,in close collaboration with TBWA\G1 advertising agency
• Conducted monthly comparative analyses of main competitors’ communication strategies
• Provided support on budget monitoring
• Researched the standards of premiumness in Russia (launch of Nissan Murano)
• Synthesised the competitive positioning of main Nissan models (segments, segment shares, communication territories, latest big ideas)

Master In Marketing And Market Research, Digital Strategy (School Of Management And Innovation), Cum Laude (Top 10%)

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Junior Exchange Student, 3.95 Gpa

Bachelor Of Arts, Specialised In Economics

Activities and Societies: • exp(OSE): Student Art Association - organisation of a City-wide art exhibition (Head of Partnerships and.

High School, Scientific Baccalauréat With "Mention Très Bien" (A*)

Education record