Stephanie Smith (Fields) Email & Phone Number

- Serve as a key member of the leadership team to define and execute the company's operational goals, objectives, and key performance indicators (KPIs) - Assess business processes, identify areas for improvement, and implement innovative solutions to enhance operational effectiveness - Manage resources and budgets for digital marketing and web projects, coordinating with the Sr. Manager of Professional Services - Monitor operational budgets, forecasts, and financial targets using Xero to manage cash flow and ensure alignment with company strategic objectives - Implement performance measurement systems and dashboards to track operational metrics, identify trends, and generate actionable insights - Responsible for defining and leading the company culture, fostering an environment of collaboration, communication, and alignment with strategic goals to ensure a positive and productive workplace

Marlborough, Massachusetts, United States

- Understand the pipeline of demand and work with sales to ensure an appropriate supply of resources - Manage client agreements and invoicing - Maintain high-performance levels for service-related processes, implementing improvement activities wherever necessary - Ensure that systems, procedures, and methodologies are in place to support consistently outstanding service delivery - Analyze third-party as well as internal processes, creating strategies to establish, improve, and refine services as needed - Report on business efficiencies with key metrics - Juggle multiple and conflicting priorities in a timely and sensitive way, with full transparency to the Digital Marketing, Tech Services and Web teams

Marlborough, Massachusetts, United States

- Craft project plans and task breakdowns with input from team members - Successfully execute project plans by taking ownership of task assignments to assigned project personnel, proactively removing roadblocks, and ensuring alignment of production output with expected milestones. - Deliver fixed price, retainer, and T&M projects within expected timelines and budgets. - Act as the day-to-day Project Manager for 5-7 active client projects, exhibiting senior-level ownership over all client meetings, written status updates, demos, and iterative scope/expectation management. - Possess superior project awareness at all times, proactively tracking project budget and scope, identifying risks and mitigation paths, and delivering thoughtful, routine, and comprehensive client updates. - Ensure superior quality deliverables by engaging cross-discipline leadership, enforcing rigorous QA processes and standards, and taking senior-level ownership of end-to-end delivery and client satisfaction. - Leverage tools, standards, and processes in all client work. - Maintain highly collaborative relationships with discipline directors to achieve elite project outcomes. - Demonstrate an expert understanding of underlying client business goals and objectives, consistently identify strategic opportunities to engage with the team, and collaborate towards building strong, long-term client relationships. - Demonstrate a senior-level consultative, client-focused approach that displays expertise, professionalism, and transparency. - Maintain project forecasts in a resource forecasting tool, collaborating with the team to adjust resourcing plans as necessary.

Hudson, Ma

- Draft meeting agendas and meeting notes - Assign and schedule project tasks - Schedule & lead project meetings - Lead and direct project team members - Prepare and monitor project schedules and budgets - Manage project scope and client expectations - QA all project deliverables - Contribute to client proposals & quotes - Build project reports - Assess and evaluate project success - Providing suggestions to help improve processes

Creates and supports the execution of client foundational projects, marketing plans, and full website redesigns. Responsible for a variety of different projects in different industries and manages the project from beginning to end including timelines and budgets. Proficient with Kentico and Wordpress, familiar with Umbraco and Ektron. Primary Responsibilities• Work within and contribute to Wakefly’s project delivery methodology to deliver projects or tasks against a retainer within specified budget and timeline• Establish and maintain strong professional relationships with clients• Work with delivery team and other project managers to schedule resources for assigned projects and establish timelines for client work• Advise clients on web marketing, usability and SEO best practices• Collect and organize requirements and assets from clients• Draft Functional Specification documents, including site map and wire frames, pulling in required marketing and technical resources for assistance as needed• Ensure all tasks in the ticketing system are assigned to the appropriate person with proper dates and budget allowance• Act as a primary point of contact for the client; leading client calls, fielding emails, holding delivery staff accountable for assigned work• Manage the design and development review and feedback processes to the established project scope• Perform 2nd tier quality assurance testing for completed projects to ensure project has been developed to spec prior to releasing to client• Manage and track time against projects to ensure adherence to budget and profitability goals

The Client Relationship Manager’s main focus is to ensure the satisfaction of the strategic customer base through proactive management and coordination of services that are intended to not only meet our client’s expectations but exceed them. The Client Relationship Manager works with all service delivery teams and Client Services Representatives within Wakefly to ensure we effectively meet strategic customer requirements and the day to day business objectives. • Responsible for managing the post-sales relationship for strategically significant accounts for the purpose of building customer loyalty and satisfaction, consistent with revenue retention and growth objectives. • Serves as the primary advocate for day to day and escalated issues and requests.• Leverages internal subject matter experts to help clients optimize their investment, ensure program objectives are being met, and assist the delivery team in measuring the value of the solution to their client’s organizations.• Aid in identifying additional sales opportunities, support revenue growth, and account retention. • Coordinate activities and provide leadership on directions of key projects, initiatives, and issues across internal business units.• Plays a critical role in client retention by working with our Client Services Representatives to ensure strong awareness and utilization of our solutions.• Work closely with Client Services Representatives to ensure that Wakefly is helping drive our clients’ strategic initiatives.• Builds and executes an account specific relationship framework inclusive of regularly scheduled status calls, quarterly business reviews, account documentation and account planning sessions.• Develop and sustain strong third party provider relationships, as appropriate, in support of overall portfolio delivery.• Act as key link among organizational units, vendor partners and clients.

Responsible for monitoring delivery and initial quality of work, establishing standards of delivery in each service and constantly creating or improving efficiencies in how we perform against those standardsMaintain clear, effective and consistent communication with the Digital Marketing Strategists, Specialists and Juniors• Maintain the Ticketing System and Time Entry for all assigned accounts• Review and assign all tasks associated with approved 90 Day marketing plans• Review all tickets currently assigned on accounts and verify correctnessUpdate management on any urgent or important issues with any of the following:• Time Entry• Team Utilization• Team or Individual Efficiency• Task Completion by Deadlines• Plan Submission and Approval by Deadlines• Hours Allocations Exceeding or Trending to Exceed the Client’s RetainerManage all tasks required for digital marketing strategies to achieve the Client business goals• Provide Feedback and input on all plans• Sufficient Skillsets to complete the plans • Sufficient bandwidth to complete the plans• Completed Quarterly Strategic Marketing Plans• Completed Annual Marketing PlansManage the delivery against these plans to maximize efficiency and performance against the Clients’ goals• Complete initial QA on completed tasks according to the assigned tasks• Relate all necessary context and relative information to accomplish tasks efficientlyIdentify barriers for Wakefly success (technical, assets, personnel, budget, contractual…)• Work closely with the Digital Marketing Strategists to identify how to remove these barriers• Continually provide solutions to challenges through research and expertiseBe aware of progress and how it relates to the desired Client outcome• Make parties aware of changes or issues as soon as they are discovered or needed

Maintain clear, effective and consistent communication with the Digital Marketing Strategist and Digital Marketing Project Manager• Maintain the Client’s Accounts never to exceed any agreed upon budgets• Review and suggest activities necessary to improve the performance of accounts• Review all elements currently set up on accounts and verify correctness• Update the department on any urgent or important changes to their craft Assist in the design and development of digital marketing strategies to achieve the client business goals• Provide Feedback and input on all plans• Recommended budgets according to media• Quarterly Strategic Marketing Plans• Annual Marketing Plans• Deliver against these plans to maximize efficiency and performance against the Clients’ goalsResponsible for managing all aspects of online display media for a portfolio of clients, including strategy development, defining media mix, buying, campaign management, reporting and campaign analysis, and reconciliation of budgets, insertions orders and invoicesManage vendor media buying relationships to ensure media value through ongoing negotiation with digital vendors and ad networksAct as liaison between the agency and media vendorsAnalyze market research and study demographic data of a wide range of media vehicles to determine the most effective approach to reach target audience Maintain tracking and ad serving systemManage and maintain multiple outside projects including paid search campaigns, search engine optimization, affiliate marketing programs, buyer persona creation, and paid social media campaigns

Westborough, Ma

• Develop, present, and execute account strategy for affiliate marketing programs of major online retailers in a variety of verticals, including high-end fashion, travel, finance, shoes, home and garden, and consumer electronics• Manage a portfolio of client relationships through careful project management and organization, while handling both technical and financial inquiries and issues• Upsell clients to new services, such as site-to-store tracking, pay-per-call marketing, mobile distribution, CPC campaigns, view-through tracking, and lead generation• Allocate team resources across accounts to ensure efficient delivery of excellent service• Lead small teams in the day-to-day management of high-touch client accounts and in constantly bringing new opportunities for revenue growth and brand development• Mentor and train Account Representatives and Associate Account Managers throughout the company

• Oversaw and executed affiliate marketing programs and delivered associated services on behalf of CJ Affiliate’s client base• Assist in recruitment of publishers to assigned advertiser's affiliate marketing programs• Manage and retain publisher relationships in assigned programs• Maintain assigned client account program infrastructure, including but not limited to: loading creative, resolving client issues (technical or other), generating reports, maintaining policy changes.• Promote and protect interests of assigned advertisers' programs• Report (in written or verbal format) assigned program performance to the advertiser• Develop and apply program growth strategies

· Identify and act on opportunities to broker relationships to improve program performance and account profitability· Analyze metrics of designated accounts to identify opportunities for improving program performance and profitability and provide recommendations to clients on appropriate strategies.· Perform analysis of selected accounts that are deemed ‘in our best interest' to work on. Perform work on selected accounts, including creation and optimization of affiliations, and provide program specific additional feedback and recommendations· Assist in content creation and ideas for targeted advice campaigns - strategies to be pushed out to larger groups of targeted clients

· Maintaining advertiser creative, including but not limited to banners, logos, text links, content links, smart links, and product catalogs · Recruiting and developing publishers for managed advertiser programs· Promote and protect advertiser interests · Review advertiser transactions, including but not limited to accepting, extending, or correcting transactions, identifying fraudulent activity · Hands-on performer actively involved in any or all aspects of running an advertiser program · Developed a comprehensive system of brand compliance for Capital One credit card program

-Data entry working with confidential documents for the data management group as well as the accounting, IT, and marketing departments-Helped distributors, customers and manufacturers

-Data entry working with confidential documents-Developed databases using Livelink and Excel spreadsheets-Organized blueprint filing system

Bachelor Of Science In Business Administration, Business, Marketing

Activities and Societies: Alpha Sigma Tau, Chamber Choir, Marist Singers, Symphonic Band, Concert Band, Marist College Cheerleading, Flute.

Master Of Business Administration (M.B.A.)