Stephanie Spanos Email & Phone Number

Madison, Wisconsin, Us

• Lead the development and execution of a strategic, global corporate communications plan managed by a team of media relations, storytelling, digital, and creative professionals.• Advance and protect Exact Sciences’ company reputation and brand.• Tell the Exact Sciences growth story on innovation, performance, and corporate impact across key markets via earned, owned, and paid media.• Oversee the management of corporate owned channels, including company website and social channels.• Provide strategic internal and external communications support to executive team, strengthening the Exact Sciences brand and reputation as a source of thought leadership on the industry.• Lead corporate communications response to issues and crises.• Develop and deploy patient storytelling strategy across various Exact Sciences channels and stakeholder groups.

Madison, Wisconsin, Us

Drive broad and targeted awareness, via paid, earned, shared, and owned media channels to enhance the reputation of Exact Sciences, while positioning the company as a global leader in cancer diagnostics with key external and internal audiences. Oversee and support the development and plans of a team of communications professionals responsible for media relations, corporate brand and storytelling, digital owned channels, and policymaker communications and issues strategy.Counsel, prepare and support senior leadership on how best to communicate, position and frame the company’s business and financial results externally and internally.Lead the management of owned media channels, storytelling, earned and paid media to raise awareness for social causes and issues supported by Exact Sciences.

Madison, Wisconsin, Us

Oversee external communication efforts for the Exact Sciences corporate brand, as well as the U.S Precision Oncology division, which includes the $1B+ Oncotype® portfolio of practice-changing cancer diagnostic tests. Lead efforts to drive broad and targeted awareness, via paid, earned, shared, and owned media, positioning Exact Sciences as a global leader in cancer diagnostics.Supervise and support the development of internal team members that handle the corporate branding, creative, and social media efforts, ensuring their plans are aligned with corporate priorities and company goals.Manage and work with agency partners on strategic communication plans that elevate Exact Sciences, meet company objectives, and are delivered on time and under budget.

Madison, Wisconsin, Us

Lead the U.S. PR and external communication efforts for Exact Sciences’ Precision Medicine division, which includes the $1B+ Oncotype® portfolio of practice-changing cancer diagnostic tests. Responsible for driving broad and targeted awareness, via paid, earned, shared, and owned media to position Exact Sciences and its Oncotype portfolio as global leaders in cancer diagnostics. Develop and implement strategic multi-channel communication plans that support major milestones and business needs for Oncotype DX and future pipeline products. Work with communications team and PR agency to develop strategies for proactive outreach to both consumer and healthcare-focused media. Write news releases, arrange interviews, and prepare corporate spokespeople.Increase Exact Sciences share of voice on social media channels by providing relevant content to represent the Precision Oncology business unit in the context of the overall corporate story.

Madison, Wisconsin, Us

Responsible for elevating Exact Sciences’ vision of changing lives through earlier detection and smarter answers across the cancer journey. Tell the Exact Sciences’ story in an integrated fashion, across a variety of channels, including earned, owned, and paid media. Work with internal communications team and PR agency to develop strategies that build brand awareness, earn trust with key stakeholders, and position Exact Sciences as a thought leader in creating groundbreaking solutions across the cancer care continuum.Oversaw the management and content development for the Exact Sciences' corporate social media channels (Twitter, LinkedIn, Facebook). Utilized corporate channels to increase overall brand awareness of Exact Sciences, positioned the company as a thought leader in early cancer detection, and elevated key business priorities. Ensured content across social channels was compliant and rooted in corporate brand voice to ensure consistent messaging that engaged various audiences.Led the successful redesign and relaunch of company website, ExactSciences.com. Developed content infused with new brand voice and visuals and optimized for maximum engagement among key audiences.

Middleton, Wisconsin, Us

Developed PR strategy for world-class omni-channel brand. Used strategic insight, creative thought leadership, and global perspective to develop national PR campaigns that consisted of earned/owned/paid tactics, including media outreach, large-scale events, paid celebrity and influencer engagements, and philanthropic partnerships. Supervised and managed the work of internal PR staff and agency support efforts. Select Accomplishments:♦ Pitched and secured highly-visible national earned media features (TODAY, Good Morning America, CBS This Morning, NY Times, Forbes, Fast Company, Fortune), preparing senior level executives, authors, advisors/experts in all aspects of the interview process. ♦ Facilitated partnership with American Girl and the TODAY Show's Jill's and Steals promotional segment, resulting in millions-worth of product sales and mass awareness of American Girl. Awarded a Shining Star Award from American Girl’s senior leadership team for the effort.♦ Collaborated with cross-functional team members (brand, marketing, research, creative, legal/compliance, design) to develop annual marketing plans, supporting company goals and objectives. ♦ Developed cause related marketing programs with Red Cross, Children’s Hospital Association, National Wildlife Federation, and Save the Children, raising more than $30MM for children in need.♦ Created talking points and key brand messages for corporate initiatives to address questions and help pre-empt potential crisis situations. Acted as first point of contact for escalated consumer issues with high visibility and led response creation for PR, social and frontline teams to diffuse or mitigate risk. ♦ Managed PR agency to ensure account reps are delivering work against objectives, on time, and within budget. Managed campaign direction among agency team, as well as assigned project plans and monitored workload.

Middleton, Wisconsin, Us

Managed and executed public relations campaigns that integrated with overall brand and marketing goals. Researched and created media lists, wrote press materials, pitched and secured media stories, and reported on results. Arranged interviews and other media opportunities and events, including retail openings, author signings, product launches, and movie premieres. Created corporate communications materials that supported frontline staff and employees, including talking points, newsletter articles, and brand background information.Select Accomplishments:♦ Developed numerous highly-successful PR campaigns for American Girl product launches, feature films, and retail openings. Full-scale campaign efforts resulted in billions of positive earned media impressions and awareness for the brand.♦ Managed the PR oversight for American Girl’s 19 domestic retail stores and provided support and direction to PR partners in international retail locations. ♦ Secured numerous toy industry awards and accolades for American Girl products, including the prestigious and nationally-recognized Oppenheim Toy Portfolio Award.♦ Represented American Girl in high-profile interviews and branded segments, including QVC, Facebook Live, and countless earned media opportunities.♦ Served as President of American Girl’s chapter of Women of Mattel. Set direction and strategy for the internal networking group, providing professional development insight for women.