Assigned to the Bed Bath & Beyond account with a focus on building its wedding registry business through targeted digital and social media messaging, as well as vendor sales and marketing. Support local clients such as The Columbus Region, COSI, and Easton Town Center in their brand and marketing efforts to attract visitors, businesses, and top talent.➜ Earned early praise for the ability to deliver ‘print-ready’ work well aligned with the brand and crafted with thoughtful care and attention to detail.✦ Bed Bath & Beyond ✦ Easton Town Center ✦ The Columbus Region ✦

Develop brand voice and packaging copy for the company’s line of products, in addition to content for web, sales sheets, and retail displays.

Authored original and engaging content for key accounts, working on both client- and employee-facing marketing and communications collateral. Trained, mentored, and supervised junior copywriters and interns to ensure brand alignment and best practices in strategic messaging and communications. Shaped consumer experiences and brand loyalty programs through shopper marketing plans, merchandising messaging, and in-store marketing and communications collateral.➜ Named Rookie of the Year with subsequent years yielding honors and awards for Quiet Excellence, New Ideas, Leadership, and Top Quality (‘Boom Squad’).➜ Earned role as Lead Writer for Darden Restaurants CRM program, contributing to content strategy for communications spanning multiple brands.➜ Contributed to corporate culture-shaping through work as a member of the Initiate Team, planning events and programs to foster morale and positivity.➜ Developed messaging guides for JPMorgan Chase; distilled volumes of data and content to create scripting and storyboarding for Chase videos.Nestlé Purina ✦ Red Lobster ✦ Darden ✦ Alliance Data ✦ Chase

Held significant autonomy in a B2B-focused copywriting role, partnering with clients in the healthcare industry to develop on-brand and highly targeted messaging for sales kits, microsites, radio spots, press releases, and advertorials.➜ Served as the agency’s sole writer and proofreader over the course of two full years, handling a high-volume workload with nonnegotiable deliverables.➜ Performed in-depth market research—including planning focus groups—to define the messaging critical to engaging targeted stakeholders.Ohiohealth ✦ Worthington Industries ✦ Cintas Corporation ✦ Clearblue Easy ✦ Cardinal Health ✦ Roxane Laboratories