Stephanie Thomson Email & Phone Number

Working on the WW Commercial Marketing team - responsible for delivering content across the marketing funnel, focused primarily on demand capture strategies for HP Business Personal Systems.

Chrome NPI Marketing Lead within the Global Consumer Personal Systems Omnichannel Team

As Global Digital Asset Lead in the Consumer Personal Systems team for all product launches, I am responsible for creating all the Digital Assets which are used across our downstream E-Tail platforms WW.

My role as Communication and Success Analysis involved supporting the implementation and rollout of a new Content Marketing Platform across all HP Marketing. This tool was built in support of over 600+ Marketers and key collaborators in developing HP Initiatives and Content via one central location. I was involved with this project from the outset guiding the tool selection and rollout strategy. I was responsible for the overall communication strategy, overseeing and creating all of the support materials & support hub site, and reporting from insights dashboards. Furthermore, my role involved conducting pilots, developing new processes and guiding the improvement and optimisation of the CMP by reviewing/establishing suggestions from current process evaluations, reviewing insights and working closely with users. The role also involved conducting ad-hoc training and general user support.

United Kingdom

My role involved researching key trends in the innovation space to develop new Marketing Techniques & best Practices (e.g. AI, AR, VR, Dynamic Content Optimization, Voice & Visual Search etc.). This included testing and piloting new methods with selected teams. Additionally developing best practice Playbooks, guidelines and recommendations for future teams to rollout these techniques.

Global

I simultaneously supported and Project Managed several workstreams as part of HP's Content Transformation: Content Strategy, Persona/Customer Journey, developing HP’s Content Marketing System and additionally PM and leading the Content Innovation workstream. As well as general PM practices, my role included looking at new content methodologies, innovating current processes and strategies with the overall goal of enabling the ‘right customer’ to receive the ‘right message’ at the ‘right time’ along their customer journey. Furthermore, creating guidelines & templates for these new methods of Marketing. Finally optimizing and innovating current processes for all end-to-end content creation & curation strategies

Part of the Global Marketing Operations team at HP Inc., where we aimed to drive end-to-end Marketing optimization, efficiency and deliver results across HP. I worked on the Digital Marketing Transformation (DMT) in the B2B space as a Project Manager - responsible for ensuring my team were aligned and targets and timelines were met. The initial part of this was a pilot completed in the UK where we delivered successful results to expand and continue our DMT project. The DMT aimed to deliver superior personalised experiences to our B2B and extended to B2C consumers through working across the eco-system and creating a customer centric, data driven model using the latest Technology to build and implement a future forward digital architecture and simultaneously proving Marketing Influenced and Marketing Generated Opportunities.

London, England, United Kingdom

Global Marketing Operations and WW Marketing Communications Team - one year internship. Completing various projects with various team members including the Annual Marketing Review for the Executive Leadership team, IDC reporting survey, Agency Review and Management, Resource and Finance Planning Projects. I also completed 6 months in the WW Marketing Team creating the main Premium Holiday Campaign 2017, Developing briefs, website planning for wording and new product launch wording. In addition, I undertook various research studies for Marketing Automation, Social Media Marketing and competitor analysis. In this second half, for my contributions to the team, I was awarded "UK Intern on the Quarter".Additional responsibilities included working on the site council to plan and run site events. Furthermore, I participated in stretch projects to support the Events team for Discover London and the Mobile World Congress.

A 3 year role within a fast paced environment to dispense and understand medicine dosages and prescriptions. Dispensing medicines, filling dosette boxes, importance of accuracy, attention to detail and carefulness. Learning medication uses and the importance of taking medication. Mixing solutions to make up liquids from powders. Using technical skills with using specialist databases and using Mathematical skills to work out dates and quantities. Strong ability to work with colleagues in a stressful team environment. Understand the importance of confidentiality. Having patience with elderly and dealing with customers. Trust with looking after money, cash and card and cashing up and working with tills. Identifying and analysing problems to find solutions. Collecting and signing orders and stock checking, organising and putting away. Working in a fast paced environment and the importance of being fast but controlling accuracy.

First Class Ba Hons Degr, Business Management, 1St Class Honours Degree

Activities and Societies: Business Management Committee. Charity Fundraising Activities. Social Committee: Cheerleader A 4 year Business.

A-Levels., Abbbc

Activities and Societies: Hockey

High School, Gcse'S., 9 A*-C

Activities and Societies: Hockey, Netball, Rounder's, Tennis, Rugby, Swimming.